Paramount Merchant Funding Announces Rebranding of Company to Fora Financial
New York, NY (PRWEB) July 22, 2013 -- Paramount Merchant Funding, a financial services firm providing innovative working capital solutions to small businesses, today announced that it will be rebranding the firm to Fora Financial™. Meaning “marketplace” and “forum” in Latin, the new name emphasizes the company’s commitment to fostering a community and acting as an extension of its clients’ and industry partners’ businesses.
“We know the small business industry, so our goal is to build upon a company that is rooted in trust and transparency,” said Dan Smith, Fora Financial President and Founder. “The landscape has changed since our inception and as evidenced with this rebrand, we continue to evolve and adapt to fulfill the needs of the marketplace.”
Founded in June 2008 and celebrating its five-year anniversary this year, the company has provided more than $115 million in financing to approximately 3,000 small businesses in the United States. Fora Financial and its family of companies – Fora Financial Advance, LLC.; Fora Financial Business Loans, LLC.; and Fora Financial West, LLC.– provides one of the most extensive financing offerings to the small business market, with an emphasis including, but not limited to the food and beverage, transportation, construction, healthcare, and retail industries.
The company recently secured $13 million in growth capital to further help small businesses in need of financing to sustain or grow their enterprise. This latest round of funding enables Fora Financial to fund up to $100 million in 2013.
Fora Financial utilizes time-proven solutions and emerging, state-of-the art software to provide its clients and industry partners with flexible, innovative funding solutions while being highly transparent. The company differentiates itself through a consultative approach, providing custom solutions to best meet customers’ needs in an ever-changing financial market.
For more information about Fora Financial, visit http://www.forafinancial.com.
About Fora Financial
Fora Financial offers flexible, working capital solutions to small businesses in need of financing to sustain or grow their enterprise. The Manhattan-based company places a high value on trust and transparency and provides businesses with quick, customized financial solutions utilizing its state-of-the-art technology platforms. Founded in June 2008, Fora Financial has provided more than $115 million to nearly 3,000 customers.
Jacklynn Manning, Fora Financial, http://www.forafinancial.com, 212-947-0100 415, [email protected]
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