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PC Health Boost Films Success Video for Microsoft Pinpoint
  • USA - English


News provided by

Boost Software

Jul 30, 2013, 03:00 ET

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Director of Public Relations, Erin Walsh
Director of Public Relations, Erin Walsh

Boston, MA (PRWEB) July 30, 2013 -- Iosis Media met Boost Software's Director of Public Relations Erin Walsh to discuss showcasing PC Health Boost in the Microsoft Partner Pinpoint Success Story Video. Walsh attended the 2013 Worldwide Partner Conference in Houston to meet Iosis Co-Founder Susan Dumett.

“It was a great experience,” said Walsh. “Susan and the Iosis team helped me feel at home in front of the camera, and were a lot of fun to work with.”

It was a great experience, Susan and the Iosis team helped me feel at home in front of the camera, and were a lot of fun to work with

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The Pinpoint producer first contacted Chief Operating Officer Peter Dunbar about filming Boost Software back in May. Dunbar and CEO Amit Mehta agreed that a testimonial would be good for the company.

"We're proud to partner with Microsoft and look forward to a long & mutually beneficial relationship," said Mehta.

Pinpoint plans to display the completed video in prominent places online. For instance, they will show it on Boost Software's Pinpoint profile page and may also place it on other Microsoft group pages. Pinpoint will even allow display of it on the PC Health Boost site – or on any of Boost's domains.

In December 2012, Boost Software reached Silver Microsoft status, a title awarded to fewer than five percent of all application developers. Since then, Boost Software received over 50,000 visitors via Pinpoint.

These site visitors asked questions such as, “How do I clean up PC errors?” and “Why is my computer slow?” New customers expressed sentiments such as, “Thank you for helping me update my computer.”

This increased volume of website traffic helped Boost Software to reach the Gold Microsoft Partner status for application development. In July 2012, this company officially moved into a partnership tier that includes only the top one percent of software creators.

Iosis co-founders Susan Dumett and Joseph Seuferling will see the Pinpoint Success Story project through from start to finish. Anyone who anticipates the release of this video can expect to see it on the Pinpoint website within the next few months.

This short film will describe how Boost Software has benefited from becoming a Microsoft partner. “Pinpoint has been great for our PR,” says Walsh. “We're sure the release of the video will boost its impact even more, but most importantly, it has helped us develop a closer relationship with our customers. Having that extra contact point with Microsoft really lets them know that we are a trusted source.”

Founded in 2008, Boost Software is based in Boston, MA. The company sells PC Health Boost registry cleaner/PC optimizer, as well as the DriverBoost Pro driver update software.

Erin Walsh, Boost Software, http://www.pchealthboost.com, 617-444-9381, [email protected]

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