Pearl River Resort Promotes Key Marketing Leader
Choctaw, MS (PRWEB) April 05, 2016 -- The Choctaw Resort Development Enterprise (CRDE), a business enterprise of the Mississippi Band of Choctaw Indians, is pleased to announce the promotion of Matthew Perkins to Executive Vice President of Operations and Marketing. Perkins has 16 years of experience and a wealth of knowledge and expertise in the gaming industry. Since joining Pearl River Resort as Vice President of Marketing in 2013, he has seamlessly led all aspects of advertising, public relations, database marketing, promotions, entertainment, creative services and sales efforts for all properties in the CRDE portfolio, including Silver Star Hotel & Casino, Golden Moon Hotel & Casino, Bok Homa Casino, Dancing Rabbit Golf Club, and Geyser Falls Water Theme Park.
“We are excited to have Matthew transition into the role of Executive Vice President of Operations and Marketing,” stated Sonny Johnson, Interim President and CEO for Pearl River Resort, “During his tenure, he has made significant contributions in rebranding the Resort and reaching thousands of new guests in various markets. He has the type of credentials, high level of expertise, and strong leadership skills that will help ensure continued growth for Pearl River Resort.”
Prior to joining Pearl River Resort, Perkins has held various senior leadership positions with Caesar’s Entertainment in Mississippi and Louisiana, including New Orleans, Vicksburg, Shreveport/Bossier, Tunica, and Biloxi. He previously served as Vice President of Marketing at Grand Biloxi Hotel & Casino, where he was responsible for all facets of marketing including Casino Marketing, Database Marketing, Advertising, Promotions and Events, and Sales. Under his leadership, revenue was significantly increased by the design, implementation and adjustment of the overall marketing strategy and property positioning.
Perkins also served as Regional Vice President of Database Marketing at Harrah’s, where he led the marketing team in implementing marketing strategies that increased revenue and profitability for the company in both the Tunica and Gulf Coast regions. Previous leadership roles held include Director of Database Marketing, Database Marketing Manager, and Database Marketing Analyst. After serving the country in the United States Navy, Perkins’ gaming career first began with Harrah’s/Caesar’s Entertainment, Inc. as General Manager Associate.
Perkins holds a bachelor’s degree in Hospitality Management from the University of Southern Mississippi. He was also the recipient of the Harrah's Entertainment Chairman's Award, the highest honor that can be achieved by its employees. In his new role of Executive Vice President of Operations and Marketing for Pearl River Resort, Perkins will continue to lead all aspects of Marketing and will take on additional responsibilities in leading resort operations, including overseeing the day-to-day activities of all non-gaming aspects of the Resort.
ABOUT PEARL RIVER RESORT
Owned and operated by the Mississippi Band of Choctaw Indians, Pearl River Resort is the South’s premier resort destination. Pearl River Resort’s portfolio of assets includes Silver Star Hotel & Casino, Golden Moon Hotel & Casino, Dancing Rabbit Golf Club, and Geyser Falls Water Theme Park located in Choctaw, Mississippi and Bok Homa Casino located in Sandersville, MS.
The Silver Star and Golden Moon Casinos feature a variety of gaming options, hotel rooms, dining options, retail offerings, conference facilities, live entertainment and a full service spa. The all-new Pearl River Resort also offers a new gaming floor with the latest first-in-state slot machines, elevated poker room, remodeled hotel rooms, a stunning video wall, refreshed buffet, updated promenade, and more. Also featured is Dancing Rabbit Golf Club with two championship golf courses and Geyser Falls Water Theme Park. Bok Homa Casino features over 700 slot machines, event center and a fabulous quick serve eatery.
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Erica Clemons, Pearl River Resort, http://www.pearlriverresort.com, +1 (601) 663-0205, [email protected]
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