Penn Community Bank Introduces New Identity
BUCKINGHAM TWP., Pa. (PRWEB) November 09, 2015 -- Penn Community Bank, formed by the unification of two of the region’s most-established and trusted local banks, is excited to unveil its new identity, a fresh, modern presentation of financial organizations that have been part of the Bucks County community for 130 years.
Penn Community Bank’s brand identity is approachable, warm and welcoming. The whole brand is immediately understandable as a solid representation of a friendly, trusted and dependable bank. The signature icon symbolizes the vibrant partnerships at the heart of the bank’s mission: helping people and businesses to thrive in a connected community.
“Our new name and identity perfectly reflect the unique role that Penn Community Bank plays in Bucks County,” said President and CEO Jeane M. Coyle. “We offer the expert financial advice and wide array of products and services that people and businesses need today, delivered in a convenient, approachable manner by friendly people who live and work in the same communities as our customers. We are a financial partner for life.”
First Federal and First Savings announced in November 2014 that they intended to unify into one new, independent mutual financial organization. In June 2015, they announced the creation of the Penn Community Bank name, and they officially began operating as one legal business on Aug. 1, 2015. The introduction now of the bank’s new brand identity is the next step in the process to fully integrate the two banks into one.
Penn Community Bank’s brand identity is the culmination of a months-long process to solicit input from the bank’s stakeholders on what they wanted from a financial institution. The bank used online surveys, in-branch forms, focus groups and one-on-one interviews to gather feedback from individual customers, business owners, board members, bank team members and more.
“Everyone said much the same thing. They want expert advice, convenient and modern ways to bank, and a wide array of fairly priced financial products and services, and they want them delivered by friendly people who understand what it means to be a part of their community,” said Diane Brown, Executive Vice President and Chief Administrative Officer of Penn Community Bank.
Customers now will see the Penn Community Bank name and brand in use on some bank materials and documents. Other aspects of day-to-day business will remain the same, as the bank proceeds toward complete integration of the two banks’ operating systems at the end of January 2016.
Penn Community Bank will remain part of an independent, mutual financial organization, locally based and responsive to its customers and communities.
“A lot has changed in the decades since the two banks were founded, but what has not changed is our commitment to remaining an independent, mutual financial institution, said Robert L. Byers, chairman of Penn Community Bank’s board of directors. “Being independent means that we can continue to make decisions with the good of our customers, business partners, and communities in mind.”
Penn Community Bank holds more than $1.8 billion in assets. Its increased size and range of products and services, including insurance and investments, allow it to compete more effectively with multinational corporate banks. It is structured for growth and stability and operates in a sound manner, ensuring that Bucks County will, for decades to come, have the option to do business with a local, independent bank that can act as a catalyst for positive growth in every market it serves.
Penn Community Bank is headquartered in Buckingham Township, Pennsylvania and employs about 300 people at 22 bank branches and two administrative buildings across Bucks County, from Bristol to Riegelsville.
About Penn Community Bank
A Pennsylvania chartered stock savings bank, Penn Community Bank was created in 2015 by the unification of First Federal of Bucks County and First Savings Bank of Perkasie. Its trusted financial advisers offer banking, insurance and investments and convenient service at 22 bank branches throughout Bucks County, Pennsylvania. Penn Community Bank’s mission is to help businesses grow and prosper, support individuals and families throughout their lifetimes, strengthen our local economy, and partner with local organizations to improve the quality of life in the communities in which we live and work.
Sarah Larson, Furia Rubel Communications, Inc., http://www.furiarubel.com, +1 (215) 340-0480, [email protected]
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