Perceptive Automata bolsters their leadership team adding Bruce Reading as Chief Executive Officer and Autonomous Vehicle expert, Drew Gray as a Board Director

Share Article

Perceptive Automata, the leading provider of human behavior understanding AI for machines, has appointed a new Chief Executive Officer, and also added a new Director on the Board of Directors.

Perceptive Automata, the leading provider of human behavior understanding AI for machines, has appointed Bruce Reading as Chief Executive Officer, and also added Drew Gray as a Director on the Board of Directors.

Reading brings a wealth of experience building teams and creating business value in a variety of strategic roles including Sales, Marketing, Operations, Corporate Development and Executive Management. “We are thrilled to welcome Bruce as our CEO,” said Sam Anthony, CTO and Co-Founder of Perceptive Automata. “Bruce is a seasoned technology executive and his experiences successfully creating shareholder value throughout his career make him ideally suited to lead Perceptive Automata to the next level of its growth and evolution.”

Before joining Perceptive Automata, Reading spent five years as Chairman and CEO for Pica9, Inc. leading the Company’s transition from a services business to a SaaS platform and recurring revenue offering. Prior to Pica9, Bruce was President and CEO at VoltDB for six years, leading the Company from their initial product offering to over $10M in recurring revenue. Prior to VoltDB, Bruce was Senior Vice President and General Manager for Compuware Corporation (formerly NASDAQ:CPWR). Bruce spent six years as President, Chief Operating Officer and Senior Vice President at Gomez, Inc., during which time his leadership helped propel the organization through five consecutive years of a CAGR in excess of 50%, resulting in its acquisition by Compuware Corporation in 2009. Bruce's strong track record of results is driven by his ability to build and develop great teams and has resulted in returning significant returns to investors.

“I am delighted to join the team at Perceptive Automata. The Company represents the very leading edge of truly disruptive, high impact technology through its pioneering use of artificial intelligence to give autonomous systems, including self-driving cars, the ability to understand the human state of mind,” said Reading. “Perceptive Automata’s patented SOMAI solution suite offers transformative value to Robotics Industries everywhere and I am excited for what the future holds for this company.”

Drew Gray joins Perceptive’s Board after almost 10 years of experience in different Autonomous Vehicle and Vehicle companies. Drew has spent time leading Technology and Engineering teams at Voyage, Uber, Otto, Cruise, Tesla & Hyundai. With a Ph.D. in Controls from University of California, Berkeley Drew is adding a new level of depth and industry perspective to Perceptive’s board.

“What Perceptive Automata is building is transformative for the Autonomous Vehicle and Robotics Industries,” said Gray. “I’m excited to be able to join the Perceptive Automata Board and the tremendously talented team at Perceptive to assist them with building their company and help bring this technology to the market.” Added Reading, “the addition of Drew to our Board is significant for the Company. His industry knowledge coupled with his hands-on operating experience within the Autonomous Vehicle space will bring substantial value to our trajectory and growth over the coming years. I am delighted that he will be joining us and look forward to his contributions.”

About Perceptive Automata

Perceptive Automata is creating best-in-class artificial intelligence that gives machines, such as self-driving cars, the ability to understand the human state of mind. The company combines behavioral science techniques with machine learning to give autonomous systems the capability to anticipate and react to human behavior, enabling autonomous vehicles to navigate safely and smoothly around pedestrians, cyclists, and other drivers. This is essential for autonomous systems to seamlessly roll out in human-dominated road environments and to deliver a smooth ride experience for passengers of autonomous mobility services. For more information about Perceptive Automata, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Natasha Fahey
Visit website