Washington, D.C. (PRWEB) June 30, 2016 -- Peruvian Avocados are known as the “Summer Avocado” due to Peru’s dynamic growing season with fruit in store from June through September. As Avocados from Peru (AFP) begin to appear in grocery stores, lovers of the green superfood might be interested in learning how to better incorporate the delicious fruit in unique and fun every day meals. The Peruvian Avocado Commission (PAC) has engaged several high profile food influencers to share inspiring avocado centric recipes.
“We expect the consumption of avocados to be record breaking this summer,” said Xavier Equihua, CEO and President of PAC. “More and more consumers are becoming aware of the health benefits of avocados as a nutrient-dense superfood with 20 vitamins and minerals, and that they are great addition to all summer menus. Peruvian Hass avocados not only taste amazing, but they are extremely versatile, and can be used in very simple recipes to the more elaborate meals.”
Chef Mitsuharu Tsumura, owner of Maido, named 13th best restaurant in the world by the prestigious San Pellegrino’s “50 Best” list, and Chef Alfredo Aramburu, named one of the “10 best chefs in the world” at the International Cuisine Festival in 2006, have created several new recipes with avocados. These recipes are demonstrated within short video segments showcasing the talents of these renowned chefs, available on the AFP YouTube channel.
Chef Tsumura takes you inside his kitchen at Maido in Lima as he prepares an avocado tofu and octopus sushi that is sure to impress guests. Chef Aramburu of Cala and Popular creates avocado frites to pair with a traditional Peruvian beef dish, Lomo Saltado. Three new video recipes from Chef Ambassador Martin Morales of Ceviche SOHO, Ceviche Old Street, and Andina of London have been added to those he filmed for AFP last year.
Taking a different culinary approach, food influencer Colette Dike of Fooddeco, a Dutch interior designer-turned-food artist, has crafted her favorite food into inspiring works of art. She has produced a series of stunning avocado recipes, “Avocados from Peru in Bloom,” as directed by AFP, the Summer Avocado. She photographs her recipes at Instagram-worthy levels with her avocado rose and ribbon designs that are almost too gorgeous to eat. Dike’s video of avocado roses is available here on YouTube.
“Peruvian Avocados are a great canvas for food art,” explains Dike. “The smooth and creamy texture makes for the perfect palate to capture interesting designs, while the avocado flesh holds its shape superbly.” Fooddeco shots will be used to promote AFP tastings at Walmart throughout the summer.
The Peruvian Avocado Commission will roll out additional new recipes and video segments throughout the summer with these chefs among others. All recipes will be posted on the Avocados from Peru website, along with the PAC social sites such as Facebook and Instagram. Photos and recipes are available on request.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit http://www.avocadosfromperu.com or email info(at)avocadosfromperu(dot)com.
Emily Nordee, EvansHardy+Young, http://www.ehy.com, +1 (805) 963-5841 Ext: 200, [email protected]