Phil & Co. Creates Global Integrated Marketing Strategy to Launch "Love Song to the Earth" and Inspire Action on Climate Change for the United Nations Foundation
New York, NY (PRWEB) September 08, 2015 -- Phil & Co., a leading full-service New York City marketing and communications agency, is proud to announce it was selected by the United Nations Foundation to develop an integrated global launch strategy for "Love Song to the Earth", a song written and performed by some of the world’s most renowned recording artists. The song aims to elevate global awareness, attract new audiences and inspire action on the issue of climate change in advance of the 2015 Paris Climate Conference (COP21) that begins on November 30.
Phil & Co. created an integrated campaign and launch strategy across social media, public relations, advertising, a unique website, video content and marketing events.
“Phil & Co. is proud to be a part of this global movement to inspire action on climate change,” said Cliff Sloan, Phil & Co. co-founder and partner. “We hope our integrated campaign and strategy will serve the United Nations Foundation and its partners by helping them engage and educate world leaders and inspire global citizens to take action on this vitally important issue.”
"Love Song to the Earth" features performances by Paul McCartney, Jon Bon Jovi, Sheryl Crow, Fergie, Colbie Caillat, Natasha Bedingfield, Leona Lewis, Sean Paul, Johnny Rzeznik, Krewella, Angelique Kidjo (a UNICEF Goodwill Ambassador), Kelsea Ballerini, Nicole Scherzinger, Christina Grimmie, Victoria Justice, and Q’Orianka Kilcher.
Written by Toby Gad, Natasha Bedingfield, John Shanks and Sean Paul and produced by Toby Gad and John Shanks, "Love Song to the Earth" launched worldwide on September 4 exclusively on iTunes and Apple Music via Connect. Apple, as well as the artists, producers and directors working on the "Love Song" project are donating all proceeds to Friends of the Earth and the United Nation Foundation. On September 11, the song will be released on all major music distribution and streaming services worldwide.
“As our integrated campaign and strategy is implemented, we hope "Love Song to the Earth" will reach and inspire audiences throughout the world,” said Gary Zarr, co-founder and partner at Phil & Co. “We are excited to have the opportunity to work with such a talented group of partners, and we look forward to the song’s success.”
In December 2015, world leaders will assemble in Paris for COP21 in an effort to sign a meaningful, universal global agreement on climate change. The song’s producers hope that "Love Song to the Earth" will bring the issue to new audiences and inspire them to contact their leaders to demand climate action. The artists will be asking their fans to “Share the Love Song” and “Take Climate Action Now” by signing a petition that will be delivered to world leaders at the beginning of the climate conference.
Phil & Co. encourages everyone to listen to "Love Song to the Earth" at http://www.lovesongtotheearth.org and #SharetheLoveSong.
Phil & Co. is a full-service cause marketing, public relations, advertising, digital and branding agency. The agency specializes in leveraging the good that private sector companies, nonprofits and people do for the advancement of their marketing goals, public image and standing in the community. For more information, visit philandcompany.com.
Brittnie Bordonaro, Phil & Co., http://philandcompany.com, +1 646-490-6446, [email protected]
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