PHS Waterlogic launches ‘Pure, Secure or Filtered’, with a guide to drinking water options
Cardiff (PRWEB UK) 1 July 2013 -- PHS Waterlogic, Europe’s largest supplier of mains-fed water dispensing and purifying systems, has launched a new campaign to offer clearer, differentiated levels of choice within the UK water vending market.
‘Pure, Secure, or Filtered’ creates a three tiered approach to simplify and qualify the options available to those choosing water dispensers and the company has designed a buyers’ guide to help customers to find the system to best match their needs.
“We know that customers have a wide range of requirements and the unmatchable levels of water purity we alone can now offer have created growingly differentiated drinking water market, however, we are also aware that many struggle to compare different offerings,” explains PHS Waterlogic managing director, David Matthews. “We have consolidated the options to focus on three key choices; ‘Pure, Secure or Filtered’ and this not only summarises the options but also directs buyers to the best match for their requirements and budget.”
According to PHS Waterlogic, it is asking its customers how pure they would like their water to be. The answer to this simple question leads to tiered options, ranging from the ultimate premium Firewall advanced purification, to secure in-tank purification and finally to the basic offering of high performance filtration.
“For those looking for an unbeatable level of water purity, Waterlogic 3 and 4 deliver the purest available, thanks to Firewall technology which offers UV purification at the point of dispense. Or for those requiring superior security, the WL2500 offers in-tank UV purification to kill 99.9 per cent of bacteria and viruses, without affecting mineral content and without the use of chemicals,” said David Matthews. “For those simply seeking filtration, our WL2000 has activated carbon filters that improve the quality of the drinking water in terms of taste and odour, by removing chlorine, contaminants and particulates.”
Delivering the premium tier ‘Pure’ choice, PHS Waterlogic promotes its Firewall Technology, claimed to deliver an unrivalled level of water purity. In independent tests performed at the Dr Lörcher Institute in Germany, Firewall technology was proven to guarantee protection against even the most resistant species of bacteria. This, says PHS Waterlogic, is due to the patented repositioning of the UV purification system to the point of dispense to ensure perfectly purified water, whilst preventing any possibility of back contamination from human or natural airborne bacteria.
Whether ‘Pure, Secure or Filtered’, all the company’s machines are protected by antimicrobial Biocote, an innovative silver technology incorporated into Waterlogic’s mains fed water coolers at the time of manufacture, to inhibit the growth of micro-organisms such as Listeria, Legionella, MRSA, Ecoli and Salmonella. So whatever the cooler selection made, the company says that the customer is assured of a good level of surface protection.
To support the ‘Pure, Secure, Filtered’ campaign PHS Waterlogic has published a drinking water guide that summarises all options, with details of certifications and water choices (cold, ambient, sparkling) provided by its various purification and filtration products. For a copy, visit http://www.phswaterlogic.co.uk.
PHS Waterlogic is Europe’s leading supplier of drinking water dispensers; offering expert installation, service and maintenance. The company is part of workplace service provider PHS Group, which offers a diverse portfolio of services aimed at improving people’s experience of work and leisure time, while making life easier for facilities, building and people managers.
The range of products provided by PHS Waterlogic is robust in design, with superior build quality for reliable delivery and performance. The drinking water range includes Waterlogic water coolers, ThirstPoint boiling water products, Watermarques high volume dispensers and water fountains.
PHS Waterlogic promotes the use of mains-fed drinking water systems and has a range of machines to suit various situations and levels of demand. This method, the company argues, is the most environmentally responsible approach and has been proven to significantly cut the environmental impact and associated carbon footprint of drinking water provision.
PHS Waterlogic has a commitment to continual innovation; introducing BioCote® antimicrobial technology and Firewall Class A UV purification for ultimate hygiene, plus new high performance filtration to reduce waste during routine servicing and maintenance.
PHS Waterlogic is proud to work with the One Foundation, supporting its aims to deliver clean, safe drinking water to communities in Africa.
http://www.phs.co.uk/waterlogic
Debbie Ireland, PHS Waterlogic, http://www.phswaterlogic.co.uk, 07728 016633, [email protected]
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