Chicago, IL (PRWEB) April 23, 2015 -- Phusion Projects, LLC today announced the debut of its latest Four Loko® flavor – Black Cherry – which is hitting store shelves this spring. Black Cherry Four Loko continues the brand’s trend of bringing popular spirits flavors to the beer industy. Black Cherry, the newest flavor to adorn the Four Loko camouflage can, will be available in 12% ABV in 23.5 ounce cans.
The release of Black Cherry coincided with the Company’s Spring Escape marketing campaign, which was based in two destination hot spots - Panama City, Florida, and South Padre Island, Texas. Nationwide distribution of Black Cherry stemmed from the encouraging response from consumers.
“Black Cherry has quickly cemented itself as one of our most promising flavors. The overwhelmingly positive reaction from our fans is that much more rewarding knowing the immense amount of time and effort that went into developing the new flavor,” said Jim Sloan, President of Phusion Projects. “Old and new Four Loko consumers will enjoy its smooth and subtle tartness.”
Available in nine different flavors, Four Loko continues to be one of the most popular progressive adult beverages on the market and the main brand for Phusion Projects.
For more information on our corporate initiatives, visit the Phusion Projects Facebook page.
About Phusion Projects
Phusion Projects, LLC is a Chicago-based, multi-brand alcoholic beverage company that sells its products – including Four Loko, Moskato Life and Earthquake – in the U.S., Canada and several Latin America countries. From the company’s inception, Phusion Projects has been committed to operating as a responsible member of the alcoholic beverage industry and making lasting contributions to communities. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com.
Evan White, Phusion Projects, http://www.fourloko.com, +1 650-862-5968, [email protected]
SOURCE Phusion Projects