Denver, CO (PRWEB) March 19, 2015 -- Placeable, the leading provider of cloud-based local digital marketing automation for enterprise advertisers, has been named as a finalist for BIA/Kelsey’s GOLOCAL Awards for the second year in a row. GOLOCAL celebrates the best local marketing initiatives deployed by national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media in 2015.
Placeable will be showcased at BIA/Kelsey’s upcoming conference, BIA/Kelsey NATIONAL, March 25-27, in Dallas. Three winners will be selected from a group of ten finalists and will be announced at the conference.
Placeable has been selected as a GOLOCAL Awards finalist in the category of “Strategic Use of Digital Marketing” based on its successful ongoing partnership with UMB Bank. Placeable has expanded and optimized the bank’s local digital presence to capture more traffic and dramatically improve its customers’ online experience.
“We are proud to be named a GOLOCAL finalist for the second year in a row,” said Ari Kaufman, CEO at Placeable. “UMB Bank is a leading digital marketer in the financial industry. We are excited to have the bank recognized for its digital marketing success and are pleased to share these well-deserved accolades with them.”
“The GOLOCAL finalists represent today’s most innovative and effective approaches in local media and marketing by national brands,” said MacKenzie Lovings, VP of Marketing, BIA/Kelsey. “We congratulate them on their successes and we’re excited to be able to feature their efforts at BIA/Kelsey NATIONAL.”
Finalists were determined by an independent panel of local media expert judges who evaluated a competitive field of 28 entries. Judges will join the finalists on stage at BIA/Kelsey NATIONAL for a discussion of the featured local marketing initiatives and the announcement of the winners.
While attending the conference, Placeable President, Jonathan Ewert, will participate in a panel discussion on “Location-Targeted Advertising: What’s Working?” at 9:45 AM on March 27, 2015. Joining executives from xAd and Thinknear, Mr. Ewert will share Placeable’s perspective on how to extend location strategies into national advertising initiatives.
For more information about the award and conference, visit http://www.biakelsey.com/national/index.asp.
Placeable helps large advertisers capture and convert customers both online and in-store by maximizing the value of location information and return on investment from local digital marketing activities. With Placeable’s cloud-based platform, brands and agencies manage and distribute accurate local information and offers to consumers across the major sources of traffic on the Internet, including local pages, search engines, social networks, and directories. Placeable’s platform manages and distributes information about millions of locations worldwide for enterprise customers that include AAA, Advance Auto Parts, Bank of America, Jackson Hewitt, Nationwide Insurance, Red Robin Restaurants, Smashburger, U-Haul, and Western Union. Placeable is based in Denver, CO. For more information visit http://placeable.com/