Planet of the Apps – CommunicAsia and the Rise of Mobile Event Apps
(PRWEB) August 13, 2013 -- Consumer usage of the most popular mobile apps has exploded in the past two years. First-generation apps — aside from gaming apps — rarely made the most of the unique attributes of the mobile platform and were rarely integrated with back-end systems. We believe the market is poised for a second wave of consumer apps that are more personalized and contextual.
- Prepare For the Second Wave Of Apps (2012), Forrester Research
This second wave of apps, according to the technology and market research firm Forrester Research, would be more personalized and contextual, smarter and connected, will herald a shift from native to hybrid and web apps, and lead to a dominance of multi-platform apps.
Such second wave apps are also making their way into the busy space of events. A number of major events globally have decided to do away with the traditional event guide, instead using event apps to organise paperless events.
Major global events and conferences that have adopted mobile event apps include Internet World, CommunicAsia, ad:tech, Click Asia Summit, Social Media World Forum, TFM&A, Ektron Synergy, Incisive Media, Elsevier Conferences, AppsWorld, and FMCC SingTel.
Event apps add in dozens of useful features that drive engagement, provide complete information at attendee fingertips, allow additional advertising/marketing opportunities, and help delegates easily connect with each other.
CommunicAsia—the largest ICT (Information and Communications Technology) event in the Asia-Pacific region—has been a pioneer in this space for the last three years with event2mobile. In fact, CommunicAsia has adopted event2mobile as their official mobile app for the 3rd consecutive year for CommunicAsia2012.
event2mobile (http://www.event2mobile.com) is an industry-leading platform for event managers to mobilise their events. It allows event managers and organisers to give attendees an unprecedented level of engagement and information through their mobile devices.
event2mobile works on all major mobile platforms, and is used by global media groups as well as private events of Fortune 2000 companies across APAC, Europe and North America. It is developed by Web Spiders, a specialist provider of Mobile & Web Engineering services globally.
Mobile event apps like event2mobile are now becoming essential for events and conferences, especially those that plan on stay at the leading tech-edge, well ahead of their competition. event2mobile has further beefed up its offering by launching innovative Social Connect features for the Enterprise version of the app.
“We are delighted to introduce this additional upgrade to event2mobile,” said Web Spiders’ CEO Siddharth (Sid) Jhunjhunwala. “The Social Connect feature provides the most-sought after objective of any event… to network and make new connections. The leading platform for mobilising events and conferences globally has now become even better.”
A mobile event app like event2mobile provides a truly personalised experience for event participants. Prominent features of the event2mobile app include helping attendees in finding out about exhibitors, and posting questions during Live Q&A. With the app taking full advantage of QR technology, delegates can easily show their interest in an exhibitor by having their badges scanned.
The new features like Social Connect are likely to integrate and tighten the delegate experience in a world where event managers are feeling the squeeze of a dwindling or a hard to please population on a year-on-year basis.
With several additional useful features such as maps, weather forecasts, card exchange using QR Codes, automated lead-capture, and social messaging in groups, event2mobile a must-have for event organizers.
About event2mobile
event2mobile is an industry-leading platform that allows event managers and organisers to give attendees an unprecedented level of engagement and information through their mobile devices. event2mobile is used by global media groups as well as private events of Fortune 2000 companies across APAC, Europe and North America.
About Web Spiders
Web Spiders (http://www.webspiders.com) is a specialist provider of Mobile & Web Engineering services to ISVs and Marketers of Fortune 2000 companies. The company has over 250 employees and is dual-headquartered in Singapore and India, with subsidiaries in UK and USA.
Web Spiders’ core competencies include Enterprise Mobile-enablement across iPhone, iPad, Android, BlackBerry and Windows Phone, and large-scale Enterprise Content Management using Ektron CMS, Drupal and Adobe Day CMS. Its industry leading ActiFetch platform helps in seamless integration of legacy data to mobile platforms.
The company's global clients include Mitsubishi Motors, Samsung, Motorola, Danone Group, Las Vegas Sands, Singtel, IEEE, Elsevier and many more in over 10 countries.
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Kavita Jhunjhunwala, Web Spiders, http://www.event2mobile.com, +65 6822 1201, [email protected]
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