SANTA CRUZ, Calif., and LOS ANGELES (PRWEB) November 16, 2018
Plantronics, (NYSE: PLT) an audio pioneer and communications technology leader, today announced a partnership with Subnation, an omni-channel media platform that combines gaming and esports with lifestyle brands, to host a charity livestream and raise funds for the non-profit, Gamers Outreach. The multi-livestream event will showcase Plantronics’ RIG gaming series of headsets with Dolby Atmos® technology and two prominent live streamers Captain16tv and gglindsayelyse, will both play Call of Duty ®: Black Ops 4 live from the show floor at DreamHack Atlanta 2018. The RIG charity livestream will also feature additional gamers and will be broadcasted simultaneously on both the Mixer and Twitch platforms.
The RIG Livestream portal will feature all live streams in one place. The goal for each featured gamer is to drive donations or solicit bids on auctioned items such as RIG headsets, a limited edition Volcom track suit and autographed MAXNOMIC gaming chairs. Proceeds from the charity event will help fund efforts to stock children’s hospitals with Gamers Outreach GO Karts, which provide medical-grade video game kiosks as bedside recreation to children who are unable to leave their rooms in hospitals.
The goal for the RIG charity livestream is to raise enough monetary donations to build and deliver four Gamers Outreach GO Karts to select children’s hospitals in the US. This will be the first of many live events for Plantronics and Gamers Outreach by Big Block, the media agency that owns Subnation.
Zach Wigal, founder of Gamers Outreach, said: “Plantronics has been an innovator in the gaming and stereo audio space for over 50 years, and together with Subnation, we will celebrate the culture and lifestyle of gaming and esports by giving back to those in need. I’m excited to welcome both Plantronics and Subnation to the Gamers Outreach family. It’s an amazing opportunity to bring the gaming community together, to help kids cope with treatment and connect with others who share their love for gaming.”
Ed Tomasi, Managing Director of esports at Big Block, said: “The passion around gaming is a powerful force. The Big Block family believes that by bringing the gaming community together —its brands, influencers, nonprofits and media platforms—we can celebrate our love of gaming, while giving back to the community and young gamers in need.”
Kyle Bokariza, Plantronics’ gaming product marketing manager, said: “Subnation’s ability to create unique experiences for the gaming community is unrivaled, and with Gamers Outreach making it their mission to support kids and teens as they undergo treatment in hospitals, we’re honored to get involved and help make the gaming and audio experience more accessible and immersive to those in need.”
Subnation will also host the official DreamHack closing party and concert, sponsored by Plantronics. The concert will air on Twitch the evening of Sunday, November 18th, live from the Tabernacle event hall, in downtown Atlanta. Similar to its partnership with E3 2018, Subnation will serve as DreamHack’s official cultural experience partner, featuring street artists and celebrity guest appearances.
Plantronics is an audio pioneer and a leader in the communications industry. Plantronics technology creates rich, natural, people-first audio and collaboration experiences so good ideas can be shared and heard—wherever, whenever and however they happen. The company’s portfolio of integrated communications and collaboration solutions spans headsets, software, desk phones, audio and video conferencing, analytics and services. Our solutions are used worldwide by consumers and businesses alike and are a leading choice for every kind of workspace. For more information visit http://www.plantronics.com.
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Subnation is a multi-platform media brand that celebrates and elevates the lifestyle and culture of video gaming and esports through original content and live events. The company creates live curated festival experiences where creators, gamers and consumers come together to hear, see, shop, discover, and experience their shared passions. Subnation is known for programming high energy experiences featuring musical performances, live art installations and immersive activities showcasing the gaming culture, while helping integrate brands into the emerging esports market and creating engaging content. For 2018, Subnation is the official cultural experience partner of E3 and DreamHack Atlanta.
Plantronics Media Contact:
Big Block Media Contact:
Managing Director, esports