Popular Digital Catalog Aggregator Takes on the Web with Product Discovery Site
Chico, CA (PRWEB) July 30, 2013 -- CoffeeTable, the top-ranked catalog shopping app for the iPad®, iPad Mini®, and iPhone®, saw its digital catalogs skyrocket in usage over the past 2 years. However, with the popularity surrounding discovery sites like Pinterest.com, Fab.com, and Wanelo.com, mobile-based digital catalog aggregators like CoffeeTable are seeing the benefits of incorporating the web as a complementary sister channel to their pre-existing iOS app available for free download in the Apple App Store.
The move from a mobile app to the web is seemingly backwards considering the traditional flow of product rollout from web to mobile app. However, with a majority of purchases still being completed on desktops and laptops, tracking last-click sales attribution is critical for digital catalog aggregators whose sole presence exists in the form of a mobile app. With Apple’s App Store’s limited analytics, its phasing out of UDID’s, a mobile app monetization strategy centered around being a paid media channel for retail products, is eventually going to come back to the important question, “What’s the ROI?” To date, it’s been a perceived weakness for mobile app technology due to a break in tracking across devices; CoffeeTable’s Director of Product Marketing, Paul Swartzendruber, has a different take on its role in the purchase decision, "Product discovery is a commonly overlooked step in the purchase cycle. Shoppers aren’t always looking for something specific, they just want to find something great. Combining a web element with our app lets us see the whole picture in an omni-channel marketing strategy, and most importantly attributes the sale to our discovery platform."
CoffeeTable’s first publicly available web iteration is planned to launch at the end of Q3, 2013. Site visitors might take notice of its similarity to sites like Pinterest.com with its random product boards and simple to navigate user interface; however, its biggest differences will be its cross-platform flexibility and its ability to purchase products through the site. A CoffeeTable user might discover a great pet product on his iPad® using the CoffeeTable app, click "love" it, and then sometime later want to buy that product wherein they would log in to the CoffeeTable website and select "loved products" where they will be able to purchase the product directly from the retailer's website. Not only will the web version attribute sales to CoffeeTable’s platform, but it will also help to acquire the millions of online shoppers that haven’t made the move to mobile and tablet shopping yet. With the incorporation of web, CoffeeTable hopes to secure a spot in the evolution of mobile shopping trends and consumer demands.
For more information about CoffeeTable, please visit http://coffeetable.com.
About CoffeeTable: CoffeeTable is a free catalog shopping application for the iPad® and iPhone®, aggregating leading retailers and boutiques into a single app for a premium browsing, shopping and purchasing experience. Established in the fall of 2011, CoffeeTable has already earned a top spot in the Catalogs category in the Apple App Store, secured multiple rounds of funding and features over 190 U.S. brands including Express, Sephora, Crate and Barrel, West Elm, Harry & David, Lands’ End and more. CoffeeTable is financially backed and supported by RR Donnelley, the world’s premier content aggregator, distributor, and marketing services provider.
Real Valuable Corporation, CoffeeTable, http://coffeetable.com?cs=vocus&cid=web-0007, (800) 425-0608, [email protected]
Share this article