Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

PR Expert Cheryl Wicker Offers Coaching to Creative Professionals Wanting to Save Money with DIY PR
  • USA - English


News provided by

Premier1 Studios

Aug 30, 2016, 04:00 ET

Share this article

Share toX

Share this article

Share toX


My life mission is to help people of purpose impact the culture through media.

Post this

MONROE, La. (PRWEB) August 30, 2016 -- Cheryl Wicker, PR expert, agency owner and entertainment professional launches a coaching program for media professionals needing publicity on a budget for their products (book, film, music album, etc.). She created “Amplify: How to Get Your Message Heard Through Free Media Exposure” to teach them how to do their own PR. Amplify is a six-week program that includes weekly coaching calls and a one-day virtual workshop with the next program starting up in November 2016. A free educational webinar based on the program is currently available to those wanting to learn more: http://www.freemediaexposure.com.

Wicker’s career began with local news reporting and moved on to producing her own Christian music video show and eventually starting an award winning podcast, Christian Movie Connect, featuring celebrities within the Christian film industry. She is equally comfortable in front or behind the camera, with a large body of work in film production as a film producer, casting director and more (‘Flag of My Father,’ ‘Finding Normal,’ and ‘God’s Not Dead.’). Producing book trailers and helping secure media exposure for authors evolved from time spent working for Howard Publishing (now Howard Books with Simon & Schuster).

With her familiarity of many nuances of entertainment, she routinely has authors, filmmakers, recording artists and other creative professionals seeking advice, but lacking the PR budget to hire her agency to do the work. “My life mission is to help people of purpose impact the culture through media. However, I have to combine the practicalities of running a business with my mission to help others reach the world with a message that matters,” explains Wicker. “My solution is to help equip and empower people with the necessary tools and knowledge required to do their own PR at a fraction of the cost.”

The Amplify virtual coaching program created by Wicker teaches the ABC’s of DIY PR for newbies as well as those who already have a strong marketing background. She holds a virtual workshop and group coaching calls to walk her clients through the process. In the end, they know how to craft a press release with a newsworthy angle that will capture the attention of journalists; where to reach the journalists who will be interested in their story; how to be the expert that the journalists are looking for; and so much more. Wicker, a journalist herself, teaches “journalist-focused PR.” She emphasizes, “With some journalists receiving hundreds of pitches a day, you have to know what they are looking for and how they want to receive your message if you want them to pay attention to you.”

Clients complete the program with ongoing access to a membership site that houses training videos, the Amplify PR Handbook, and a Step-By-Step DIY Publicists Guide; a small custom media list; one or more guaranteed media placements; and a published PRWeb press release.

Doug Weiss, Digital Marketing Director for ChristianCinema.com, states, “Cheryl's training went beyond my expectations and she over delivered. Amplify is a great investment for those who want to not only learn how to do public relations, but are experienced marketing professionals.”

Director/producer Sharon Wilharm and her husband, Fred, came to Wicker shortly before their film, ‘Providence,’ was scheduled in a seven city theatrical release. “We wanted to stretch our PR budget; and, thanks to Cheryl’s coaching and training tools, we were able to implement a PR campaign to get media coverage in all seven cities, including major publications like World, Indiewire and MovieGuide,” states Wilharm.

Wicker is now in the process of creating “The Amplify Series” that will give DIY marketers the resources to guide them through branding, PR, social media and internet marketing.

To view Cheryl Wicker’s free webinar, “How to Get Free Media Exposure,” register at http://www.freemediaexposure.com. Those wanting to keep up with Wicker can follow her on Facebook.com/CherylWickerPublicity.

ABOUT CHERYL WICKER

Cheryl Wicker is the owner of Premier1 Studios, a small boutique marketing agency that specializes in Christian entertainment, offering a full range of marketing services including branding, PR, social media, SEO, Facebook advertising, video production, etc. She has a rich background in entertainment as a Christian film producer, publicist for a book publishing house, Christian music video show producer, and more. Her roots though are in journalism, which has woven a thread throughout her professional career and even helped to spawn her most recent coaching program, “Amplify: How to Get Your Message Heard Through Free Media Exposure.”

# # #

Cheryl Wicker, Premier1 Studios, http://www.premier1studios.com, +1 (657) 223-3266, [email protected]

Modal title

Cheryl Wicker
Cheryl Wicker
PR Expert Cheryl Wicker Offers Coaching Program - PDF press release
View PDF
PR Expert Cheryl Wicker Offers Coaching Program - PDF press release
Cheryl Wicker PR Expert Cheryl Wicker Offers Coaching Program - PDF press release

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.