Praise or Punish the Brands You Trusted Today
San Francisco, CA (PRWEB) July 09, 2013 -- The launch of a new web service is providing the first truly objective forum to help consumers find trustworthy brands – or avoid untrustworthy ones - as voted by real people from around the corner or around the globe. PraiseorPunish.com uses direct feedback from users to measure and visually display consumer perception of for-profit and non-profit organizations. The service is free and requires only a Facebook account.
PraiseorPunish.com co-founder and technology entrepreneur Adam Simpson says the genesis of the idea came from his own search for a trustworthy company for a big-ticket purchase he was contemplating.
“One evening, while trying to research companies before making a household purchase decision, I noticed a real gap in available and unbiased information, even for a number of larger brands,” said Simpson. “The rare sources I did find seemed to allow essentially anonymous postings. I had difficulty finding a source that provided meaningful feedback from real customers, and I thought there must be a better way.”
Simpson notes that certain specific service niches such as restaurants and home contractors are well covered, but consumers seeking information on a majority of brands, both for and non-profit, have few options.
Using a verified Facebook account for increased transparency, users can leave positive or negative feedback for a brand based on a “Praise” or “Punish” vote. A brand’s “score” is graphed over time based on these votes. Brand scores are impartial as they are derived directly from user feedback, and cannot be otherwise influenced. Users can quickly and easily compare competing brands within a given industry.
The service is socially driven, and allows users to vote for the experiences they consider most accurate and relevant. Over time, popular experiences which resonate with consumers will rise in prominence.
Participating businesses can choose to place a “seal” on their websites that displays their score and allows customers to interact and leave feedback.
“We envision Praise or Punish becoming a valuable resource for consumers and a news source for media,” says Simpson. “You’ll be able at a glance to see how a brand is trending in public perception, whether positive or negative, and the specific reasons why.”
Consumers can visit http://www.praiseorpunish.com to research and leave feedback on brands of interest to them. Businesses and non-profit organizations can participate by visiting the site, searching for their organization, and obtaining the plugin code that allows for the display of the Praise or Punish crest and associated score on an external website.
Media Relations, Praise or Punish, http://www.praiseorpunish.com, +1 4156338300, [email protected]
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