Prime, Inc. Fleet Walks Toward a Healthier Lifestyle
SPRINGFIELD, MO (PRWEB) November 18, 2014 -- Prime, Inc., North America’s most successful refrigerated, flatbed and tanker trucking company, has challenged its fleet to get out of their truck and get moving in the bi-annual Walk/Run Challenge throughout the month of November.
To ensure drivers’ quality of life while on the road, Prime encourages participants to walk or run, anywhere, any time, any place, and use the mobile app “MapMyRun” to log their exercise efforts during the challenge. The app is capable of logging distance, speed, elevation, and routes.
“We specifically chose November because that’s when the holiday season starts and people tend to gain weight. We wanted to get our drivers in shape before all of those heavy holiday meals. We’ll do the challenge again in April when the weather starts to break and springtime motivates us to get outside,” said Siphiwe Baleka, Prime’s Driver Health and Fitness Coach.
Baleka organized the Walk/Run Challenges in an effort to initiate more exercise into drivers’ routine and improve overall health. To add a friendly competition component, participants incorporate the MapMyRun app to log fitness activity. At the end of the challenge, Prime announces winners with the most number of miles.
The Walk/Run Challenge is a part of Prime’s Driver Health and Fitness (DHF) program, along with the bi-annual Bicycle Challenge, Fittest of the Fleet Competition, and the Transformation Program.
“Drivers that complete the DHF 13-week program are losing an average of 19.6 lbs. or 7% of their body weight. We’ve had 23 drivers lose 30 lbs. or more, seven drivers lose 40 lbs. or more, and four drivers lose 50 lbs. or more.”
More than 2,000 drivers have participated in Prime’s health programs, and hundreds of others have used the DHF DVD to improve their nutrition and exercise behaviors.
“Prime offers programs and challenges at every level for our drivers. They’re losing weight, preventing diabetes, coming off medications, and maintaining a healthy lifestyle. We track the BMI of our fleet, and even research nutritional deficiencies of our drivers to find solutions in this area, as well.”
To learn more about Prime’s Walk/Run Challenge and the Driver Health and Fitness Program, visit driveforprime.com or contact Siphiwe Baleka at sbaleka(at)primeinc(dot)com.
About Prime Inc.
Founded in 1970 by Robert Low, Prime Inc. is North America’s most successful refrigerated, flatbed, tanker and logistics trucking company. Headquartered in Springfield, MO, Prime's personnel, equipment and technology remains on the cutting edge of the transportation industry, and the company's growth remains steady and well managed.
James Hickman, Hightower Agency, http://www.hightoweragency.com, +1 601.853.1822 Ext: 5066, [email protected]
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