Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

ProYo Set to Debut New Brand and Packaging at Natural Products Expo West
  • USA - English


News provided by

SchroderHaus LLC

Feb 16, 2016, 09:10 ET

Share this article

Share toX

Share this article

Share toX

Blueberry Pomegranate ProYo Frozen Yogurt
Blueberry Pomegranate ProYo Frozen Yogurt

"We carefully listened to feedback from our fans and retail partners and are pumped to showcase our new brand and packaging that make eating an awesome, high-protein food even easier."

Post this

SANTA BARBARA, Calif. (PRWEB) February 16, 2016 -- ProYo can’t stop innovating! The first company to deliver 20g of protein in 4oz of delicious frozen yogurt is unveiling new packaging and branding for its awesome protein powered products at Natural Products Expo West 2016. Founded by Nathan Carey in 2013 on the idea that big protein could fit into a small, delicious package, the new look boldly answers millennials’ demand for brands with a vibrant personality and convenient, on-the-go packaging. While the outside will evolve, the already loved ingredients, tasty flavors and superior nutritional benefits of ProYo Frozen Yogurt will remain the same.

“While our flavors and protein-packed nutrition will blow your mind, we’re always looking for ways to improve our product so that our consumers can easily fit ProYo into their daily lives,” said Carey. “We carefully listened to feedback from our fans and retail partners and are pumped to showcase our new brand and packaging that make eating an awesome, high-protein food even easier.”

NEW Brand and Packaging Attributes
With new data from Mintel finding 68 percent of consumers consider health-related attributes in the purchase decision of frozen treats, and 71 percent of consumers reporting they seek out dairy products as a way to add protein to their diet, according to the International Dairy-Deli-Bakery Association™, Carey became reinvigorated to evolve ProYo and ProYo Frozen Yogurt to even better meet consumer and retailer demands. The new branding and packaging features:

  • A hint to future innovation. A sleek new trademark and logo that not only hints at the original innovation behind the brand, but also speaks to the company’s future by de-emphasizing the "yo," as ProYo plans to expand beyond yogurt-based products into new categories.
  • Ingredient Focus. The new packaging is exceptionally clean and refreshing and emphasizes the premium ingredients, amazing taste, and dense nutrition shoppers already rave about. ProYo Frozen Yogurt is available in four delicious flavors, including Premium Dutch Chocolate, Premium Blueberry Pomegranate, Premium Vanilla Bean and Premium Banana Vanilla. Made with cultured probiotic yogurt, each serving of ProYo delivers superior nutrition, including 20g of protein, a daily serving of leading probiotics, only 140-calories and 2g of fat, and is a good source of fiber. All ingredients are also certified gluten-free, soy-free, non-GMO and diabetic-friendly.
  • Convenience and versatility. ProYo can now be purchased in three-pack cartons (MSRP $6.99), and soon single-serving cups or tubes (MSRP $2.49) will be available. The single-serving tubes, which now feature the new logo and branding, are perfect for immediate enjoyment and base for a smoothie. Debuting at Expo West, the new ProYo Frozen Yogurt single-serving cups are perfect for creating a breakfast bowl packed with protein. The usage occasions for ProYo are endless! Whether enjoyed as a breakfast staple, on-the-go snack, recovery fuel post workout, or as a side to liven up a lunchbox, ProYo delivers protein packed awesomeness in every bite!

A Bit of History
Fitness enthusiast Nathan Carey created ProYo after suffering a devastating weightlifting accident. Unable to eat with both hands, but in need of protein for recovery, Nathan reached for shakes and bars. Disappointed by the sugar and stabilizers in these products, Nathan was inspired to leverage his entrepreneurial background in frozen yogurt to create a high-protein snack with balanced nutrition, amazing taste and no gunk. The winning result? Carey developed an innovative process that allows for dissolving large amounts of protein into small amounts of liquid, creating a protein-packed amazing food that delivers 20g of protein in a small but mighty 4oz serving of delicious probiotic yogurt. Compared to other protein shakes and bars, this dense powerhouse of nutrition tastes like creamy ice cream, and has no grainy or chalky taste or residue.

Where to Find ProYo Frozen Yogurt
ProYo Frozen Yogurt is available in the Western U.S. at leading retailers such as Whole Foods Market, Safeway, Von’s/Pavillions, Gelsons, Bristol Farms, Mother’s Market, and on military bases nationwide and in Europe. ProYo is experiencing unit sales 3-4 times the category average in its lead markets, and is positioned to grow by more than 500% in 2016. Through a recent addition of an executive management team and a partnership agreement with Natural/Specialty Sales, a division of Acosta, ProYo is quickly expanding across the U.S., with exciting new retail partners including Shaws in New England and Harmons Grocery in Utah. Shoppers can find ProYo Frozen Yogurt in the freezer aisle merchandised next to novelty products or in the smoothie door section. To find a full list of stores, visit the ProYo store finder online at http://proyos.com/where-to-buy/.

To learn more about ProYo, buyers are invited to visit the company’s booth in Hall E #5187 at Expo West. More information can also be found online at http://www.proyos.com, and by connecting to the brand @ProYoTreats on Facebook, Twitter and Instagram.

About PROYO
ProYo, based in Santa Barbara, Calif., was founded on the belief that healthy living is a foundation for a fun and rewarding lifestyle. ProYo Frozen Yogurt delivers PROTEIN POWERED AWESOMENESS, balanced nutrition, convenience, and above all, amazing taste. Crafted from creamy, high-protein probiotic yogurt and all-natural fruit, ProYo Frozen Yogurt is a delicious and nutritious snack loaded with category-leading 20g of protein per serving. ProYo is also low fat, a good source of fiber, GMO-free, gluten- and soy-free, rBST- and rBGH-free, and contains no artificial flavoring or preservatives. Enjoy a ProYo on-the-go, or as a smoothie base, lunchbox staple or post workout fuel. Simply ProYo and Go! Visit proyos.com to learn more, and engage with the brand at @ProYoTreats on Facebook, Twitter and Instagram.

###

elexis schroder, SchroderHaus LLC, http://www.proyos.com, +1 720-352-3961, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.