PRS Guitars Introduces New S2 Series; Fresh Lineup of Mid-Priced Solidbody Electric Guitars Made in Stevensville, Maryland
Stevensville, MD (PRWEB) July 09, 2013 -- PRS Guitars’ new S2 Series instruments – the S2 Mira, S2 Starla, and S2 Custom 24 – offer the fit, feel, and attention to detail of PRS craftsmanship in a fresh, straightforward design. Meaning “Stevensville 2,” the S2 Series is named for a second manufacturing line created inside the PRS Stevensville, MD shop that blends new manufacturing techniques with practiced quality control and workmanship to create instruments at a new price point for players. The S2 Series will be in stores in early August and will be made up of the S2 Mira ($1,179), the S2 Starla ($1,249), and the S2 Custom 24 ($1,399).
"We are extraordinarily excited about the S2 Series. This has been a textbook example of how a very dedicated team can come together to create not only a fantastic series of guitars, but a state of the art production line to build them on. We look forward to offering this new series of guitars to an expanded artist and customer base while giving our current customers more options," said Jack Higginbotham, President, PRS Guitars.
A diverse group of artists, from Indie to Rock to Punk, have road tested these guitars and found them to embody everything they require in an instrument. S2 Artists include Thomas Fekete from Surfer Blood, Steve Stout from Blondfire, Dave Knudson from Minus the Bear, JJ Grey from MOFRO, Isaac Ellsworth from MoneyPenny, Jesse Lawson from Sleeping with Sirens and more.
"This guitar has already changed the way I play. The sounds you can get out of it are incredible. Right out of the box at the house the Starla's were a blast. Even without an amp they're really loud and very easy to play! Probably one of the greatest things about these guitars is that they refuse to go out of tune which is HUGE. Staying in tune is such a big deal for me and having total confidence in a guitar is like having total confidence in the people you play with onstage. I can't say enough about these guitars!" - JJ Grey on his S2 Starla.
This significant investment from PRS is the continuation of a long-term plan to diversify the company and its offerings both vertically and horizontally and to supply more artists and players with tools to create music. With their retro-inspired vibe, hallmark PRS quality, and popular pricetag, the S2 Series is perhaps the strongest example of this yet from PRS.
To explore the S2 Series from PRS Guitars, please visit http://www.prsguitars.com/s2series.
About PRS Guitars:
Paul Reed Smith Guitars is a leading manufacturer of high quality instruments in Stevensville, Maryland and has provided some of the world’s most renowned musicians with instruments since 1985. The PRS team of highly skilled craftspeople design and build a wide variety of musical instruments and gear for worldwide distribution, including electric, acoustic, and bass guitars as well as boutique-style guitar amplifiers. The PRS SE line of products compliments the Maryland-made PRS line by offering highly approachable and more affordable electric and acoustic guitars and guitar amplifiers. Carlos Santana, Neal Schon, John McLaughlin, Linkin Park, Orianthi, Opeth, Zach Myers of Shinedown, Mark Tremonti of Creed and Alter Bridge, Ricky Skaggs, Cody Kilby, Martin Simpson, Tony McManus, Warren Haynes, and Derek Trucks are among the artists currently playing PRS instruments and/or amplifiers.
PRS Contact: Judy Schaefer 410-643-9970 ext 6873 / jschaefer(at)prsguitars(dot)com.
Images are available via the following link: http://www.prsguitars.com/media/s2series.
Judy Schaefer, Paul Reed Smith Guitars, (410) 643-9970 6873, [email protected]
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