Publicis Healthcare Wins 20 Rx Club Awards

USA - English

• USA - English

NEW YORK, NOVEMBER 21, 2014 (PRWEB) November 26, 2014 -- Publicis Healthcare Communications Group (PHCG), the world’s largest health-oriented communications network, today announced the organization has won a total of 20 awards from the 28th Annual Rx Club Awards. Digitas Health LifeBrands was honored with a Silver Award and 11 Awards of Excellence, while four other PHCG agencies received eight Awards of Excellence.

The Annual Rx Club Awards recognizes the creative aspects of pharmaceutical advertising and promotion. The Awards provide a forum for the healthcare advertising and communications community to share ideas and showcase their creative work.

The winning campaigns were:
• Silver Award, Interactive: Best Animation
Digitas Health LifeBrands, “United We Test: Changing the Fight Against Lung Cancer” for Pfizer Oncology
• Award of Excellence, Video: Education
Digitas Health LifeBrands, “United we Test: Changing the Fight Against Lung Cancer” for Pfizer Oncology.
• Award of Excellence, Print: Direct Mail
Digitas Health LifeBrands, “Nurse Composition Book & Poster” for Auvi-Q
• Award of Excellence, Print: Direct Mail
Digitas Health LifeBrands, ”MS LifeLines Newsletters” for EMD Serono / Pfizer
• Award of Excellence, Print: Education
Digitas Health LifeBrands, “Strength in Numbers patient education” for EMD Serono/ Pfizer
• Award of Excellence, Interactive: Best Integrated Campaign
Digitas Health LifeBrands, “Lung Cancer Profiles - United We Test” for Pfizer Oncology
• Award of Excellence, Interactive: Best Social Media
Digitas Health LifeBrands, “Strength in Numbers social” for EMD Serono / Pfizer
• Award of Excellence, Integrated Campaigns: Integrated Campaigns
Digitas Health LifeBrands, ”Auvi-Q Integrated” for Auvi-Q
• Award of Excellence, Integrated Campaigns: Integrated Campaigns
Digitas Health LifeBrands, “Strength in Numbers print campaign” for EMD Serono / Pfizer
• Award of Excellence, Integrated Campaigns: Integrated Campaigns
Digitas Health LifeBrands, “Strength in Numbers campaign” for EMD Serono / Pfizer
• Award of Excellence, Integrated Campaigns: Integrated Campaigns – includes RX, OTC or DTC
Digitas Health LifeBrands, “Strength in Numbers campaign” for EMD Serono / Pfizer
• Award of Excellence, Integrated Campaigns: Integrated Campaigns
Digitas Health LifeBrands, “Own It” for Shire Pharmaceuticals
• Award of Excellence, Print: Posters/Displays/Special Projects/Trade Shows
Discovery USA, “Bandaid, Sanofi Pasteur Travel Vaccines” for Sanofi Pasteur
• Award of Excellence, Print: Education
Discovery USA, “Fluzone Quadrivalent Vaccine Sales Aid” for Sanofi Pasteur
• Award of Excellence, Interactive: Best Web Advertising
Heartbeat Ideas, “Feel So Good” for Sientra
• Award of Excellence, Interactive: Best Integrated Campaign
Heartbeat Ideas, “Korlym - Cushing’s Connection” for Corcept Therapeutics
• Award of Excellence, Interactive: Best Integrated Campaign
Heartbeat Ideas, “HORIZANT - End the Bedtime Battle” for XenoPort
• Award of Excellence, Print: Education
Publicis Life Brands Medicus, “Abbvie - SpA Disease Awareness Ad” for Abbvie
• Award of Excellence, Interactive: Best Healthcare Professional Website
Publicis Life Brands Medicus, “Nasacort Launch Website” for Chattem - a Sanofi company
• Award of Excellence, Integrated Campaigns: Integrated Campaigns
Saatchi & Saatchi Health Italy, “HCV Patient Journey” for Abbvie

To view a complete list of Rx Club Awards, please visit: http://www.therxclub.com/rx_current.php?award=w&selcat=

Suzanne Yergensen, Makovsky, +1 2125089629, [email protected]