PublicRelay Enhances Key Influencer Ranking Capabilities
RESTON, VA (PRWEB) July 23, 2013 -- PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced enhancements to its proprietary Influencer Score that custom-ranks key influencers for organizations.
The enhancements incorporate additional factors to better identify and categorize the key people influencing an organization in the media. With this new ranking data in hand, PublicRelay’s clients can prioritize outreach efforts more effectively and target the right influencers in both traditional and social media.
The new adjustments to the score take advantage of the accurate analytics of the PublicRelay solution, which marries powerful technology with human analysis to identify the content that matters most, and draws out accurate lists of influencers based on what is actually written - not using generic “beats” or outdated profiles.
A few of the many the enhancements to the score include:
1. An improved comparative ranking system to better differentiate and draw out the top influencers;
2. Social media analytics identifying which influencers are most effective in getting their content amplified in the social sphere;
3. Increased frequency of score updates to ensure the rankings are always fresh, accurate, and the best reflection of influencers’ latest activities.
“PublicRelay’s Influencer Score continues to lead the competition both in terms of the accuracy of the analysis and its usefulness to communications teams seeking to target their outreach efforts,” said PublicRelay Managing Partner, Chris Bolster. “The upgrades to our influencer analytics demonstrate our commitment to providing best-in-class analytics that communications teams can act on.”
The enhanced Influencer Score is a central component of PublicRelay's suite of monitoring and analytics services that together deliver the most insightful and easiest to use media intelligence for PR and corporate communications professionals.
About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com.
Sam Neer, PublicRelay, 703-636-3350, [email protected]
Share this article