PureCostumes.com Re-Launches Email Newsletter for Halloween Costumes Website
Los Angeles, CA (PRWEB) July 17, 2013 -- This year, PureCostumes.com has made a big push in several marketing campaigns across multiple channels. Already, the Halloween costumes website has strengthened its social media campaigns and enhanced its blog and content marketing efforts. Recently, the online retailer has also completely re-designed its email newsletter campaign. Email marketing has been known to be one of the most effective methods of marketing in terms of return on investment. With one of the highest click-through rates of any online marketing method and one of the lowest costs, it comes with no surprise that almost all online websites utilize this marketing tactic. Pure Costumes first implemented its email newsletter a few years ago in an effort to promote its reputation as a year-round costume retailer. Recently, however, the PureCostumes.com has sought to streamline its processes and increase the frequency of usage in order to make a stronger impact for this Halloween season.
With Halloween only a few short months away, it has become increasingly important for Pure Costumes to reignite its presence among its customers. Although the retailer’s social media efforts have made significant improvements in the way that Pure Costumes interacts with its customers, email marketing remains an important tool in generating immediate sales. Now that the retailer has overcome many of its previous email marketing challenges, PureCostumes.com is ready to re-launch this incredibly effective tool. With a newly designed template that focuses on easy-to-read, user-friendly content and new tracking tools for email link clicks, PureCostumes.com hopes to be able to maximize the potential of its email marketing campaigns.
The website plans to utilize its newsletter to market new Halloween costume ideas and products (here), offer exclusive promotions, and keep customers informed about the latest company news. In addition, Pure Costumes will integrate its social media marketing efforts with its email campaign by using its newsletter to promote Facebook and Twitter contests in an effort to increase customer engagement and participation. By being able to combine its marketing messages across multiple channels, Pure Costumes aims to improve brand recognition and strengthen customer retention just in time for Halloween. With a variety of new marketing tools in place, Pure Costumes is geared up to have one of its best Halloween seasons yet.
About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online costume retailers. Available year-round, the website carries a large selection of Halloween costumes for adults (here), plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, including colorful wigs (here), exquisite masquerade masks, and fun costume shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. For more information, please visit http://www.purecostumes.com.
Karen Dang, Pure Seasons Inc., http://www.purecostumes.com, 877-806-7873, [email protected]
Share this article