Questex Hospitality Announces a Powerful New Media Strategy
New York, New York (PRWEB) February 22, 2016 -- Today Hotel Management, dedicated to travel and lodging, launches strategic changes on website, print magazine and newsletter.
“For us, this is a comprehensive new strategy that will elevate the reader experience, as well as an internal investment in audience analytics,” said Alexi H. Khajavi, Sr. Vice President, “our intention is to proactively deliver precise content to our loyal audiences and individuals based on their needs and wants.”
Specific changes will include an innovative layout of the magazine’s cover and interiors. The website will boast a responsive design with high-impact advertising units and user-friendly navigation across all digital platforms. Additionally, the HOTEL MANAGEMENT newsletters will have comprehensive and meaningful formats that will continue to deliver the brands relatable attributes.
“The objective has always been to keep the readership abreast of the latest trends, strategies and tactics,” said Steve Kurtz, Chief Digital Officer at Questex, recently appointed from Garnnett Media, “The new strategy comes as part of our desire to provide content in a powerful manner while delivering resourceful industry news.”
HOTEL MANAGEMENT Magazine, established in 1875 is the leading provider of hospitality industry news, analysis, trends, finance, business, design and people for hotel-motel management.
About Questex Hospitality + Travel
Questex LLC, headquartered in Newton, Massachusetts, with offices worldwide, is the world’s largest multimedia organization dedicated to travel and lodging. Questex drives revenue, productivity and value-creation for these related industries through strategic investment and deal-making forums, powerful lead-generation tools, interactive online business solutions, world-class events and industry-leading publications: HOTEL MANAGEMENT Magazine, email newsletters, and their online sites, hotelmanagement.net, hoteldesignmagazine.com, and ihifhotelmanagement.net.
Questex Hospitality Group, a division of Questex LLC, operates a variety of market-leading events throughout the Americas, Europe, the Middle East, Africa and Asia-Pacific region, including the International Hotel Investment Forum (IHIF) Summit Series: the International Hotel Investment Forum, held annually in Berlin; North America Hotel Investment Conference (NATHIC); Mediterranean Resort & Hotel Real Estate Forum in Madrid (MR&H); Russia & CIS Hotel Investment Conference (RHIC); Turkey & Neighbours Hotel Investment Conference (CATHIC); and Asia Pacific Hotel Investment Conference (APHIC).
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Victoria del rico, VDR PR, +1 (323) 334-7239, [email protected]
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