R2i & Hershey's® to Present at FutureM Conference, Oct. 16-18
Baltimore, MD (PRWEB) July 31, 2013 -- FutureM is an annual conference in Boston which brings in senior level marketers and leaders in technology to attend keynote presentations and individual sessions on the future of marketing and technology solutions. At this year’s event, October 16-18, the theme is “Innovation at Intersections” and Jeff Sommer, Digital Marketing Manager for The Hershey Company and Eric Jones, VP of Digital Marketing for r2i will be co-presenting a new session called “A Sweet User Experience: Hershey’s® Chocolate World® 4D Attraction.” This brand-agency perspective will explore how digital technology and strategic online solutions can leverage the modern marketing landscape to raise awareness and drive traffic.
Combining groundbreaking first-of-its-kind technology developed by The Jim Henson Creature Shop™ and Ty Granaroli Entertainment—Hershey’s Great Chocolate Factory Mystery in 4D delivers a personalized digital experience. This presentation will recount how the experience was brought to life well in advance of its opening using a robust social content distribution strategy. By discussing the intersection and connections made through digital and technological solutions marketers will gain insight on how to create and optimize custom experiences both online and offline.
FutureM features over 100 speakers, more than 65 sessions and brings in more than 3,000 attendees over the course of three days in Boston. For brand marketers interested in creating a truly integrated, and personal, experience for their customers, and understanding how to best repurpose existing assets to maximize their reach, this session will provide valuable insights and ideas.
Standard pricing registration is available through October 15. For more on r2i, visit r2integrated.com and to learn about Hershey’s® Chocolate World® Attraction, visit hersheyschocolateworld.com.
About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey’s.
Natalie Staines, R2integrated, http://www.r2integrated.com, 4103693689, [email protected]
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