Detroit, MI (PRWEB) July 24, 2013 -- As the “connected car” becomes one of the hottest topics in both the radio and automotive industries, Radio Ink, Jacobs Media, and industry expert Valerie Shuman have joined forces to launch the DASH Audiotainment Conference in Detroit on October 23-24, 2013. DASH is a first-time event designed to bring the automotive, radio, and advertising industries together to explore partnerships, exchange information, and learn from one another in a collaborative setting.
The goal of DASH is to include radio broadcasters, automotive companies and their suppliers, streaming radio providers, advertising agencies, and car dealerships in an interactive environment featuring keynotes, panels, and workshops that will include diverse groups of professionals working on problem-solving, collaboration, and partnerships.
The relationship between radio and the car is rooted in a rich, symbiotic history. But changing technology in the digital age is redefining the decades-long connection between these two storied industries. At the center of this change is the “connected car,” being shaped by the auto manufacturers, Tier 1’s, and electronics manufacturers.
Given that the majority of radio listening takes place behind the wheel, and that automotive advertising represents a large share of radio advertising revenue, the “connected car” represents a modern-day fulcrum that may determine the balance of how consumers, radio, the car companies, and advertising agencies interact with one another.
Radio Ink Publisher Eric Rhoads explains the reason DASH is such an important event for both the radio and automobile industries: “The passionate dialogue about this issue must bring broadcasters to the table to assure a strong presence for broadcast radio. We must also reeducate ourselves regarding the changes and how they will impact our sales and listening. This is a critical time for radio, and one where the industry’s involvement is paramount.”
From her perspective, on the automotive side of the spectrum, Shuman Consulting Group LLC’s Valerie Shuman notes: “Consumers are demanding ‘always on’ access to their connected lifestyles, and drive time is no exception. The in-vehicle audiotainment platform is evolving with unprecedented speed. DASH is an opportunity to collaborate with colleagues from across the ecosystem on planning and monetizing tomorrow’s audiotainment solutions.”
And Jacobs Media President Fred Jacobs talks about the importance of this growing space to the radio industry: “We have spent the past several years attending automotive conferences, talking directly to the auto manufacturers and Tier 1 suppliers. There’s a real need to explore and recast radio’s relationship with automakers, dealers, and advertisers that will pave the way toward a successful future.”
The DASH Audiotainment Conference will be held October 23-24 at the Westin Metropolitan Airport in the Detroit Metro area to take advantage of access to many of the key players in the key industries. For more information and registration, visit http://www.dashconference.com.
T.J. Lambert, Radio Ink, http://www.radioink.com, 214-695-7595, [email protected]