reach | influence Hires Michael O'Toole as Business Development Manager and Leah Brasch as Marketing Manager
Royal Oak, MI (PRWEB) July 22, 2013 -- reach | influence, [ri], a leading provider of shopper engagement strategies to the independent retail community, is pleased to announce its recent hire of Mike O'Toole, who will join the team as a Business Development Manager. Within this role, Mike will drive the sales and marketing effort in the independent grocery channel.
Mike comes to [ri] with 15 years of experience servicing retailers, most recently working at VRMS, a Valassis company, in the retail customer relationship management / loyalty space. While at VRMS, Mike led the business development and account management functions with the experience that spans grocers ranging in size from 10 to 3,000+ stores both domestically and internationally.
"I believe [ri] is positioned to blaze a new path in shopper engagement and I am excited to join this growing team. I look forward to bringing my industry understanding of an analytic platform to a team of professionals that use these types tools on behalf of retailers to better market to their shoppers," says O'Toole.
CEO Eric Green adds, "We are enthusiastic about attracting Mike to the company given his talent and experience. His perspective of the market demand for shopper analytics coupled with our expertise of translating that shopper focused data into profitable actions for our retailers is a powerful combination."
In addition, the recent hire of Leah Brasch as Marketing Manager. In this role, Leah will spearhead [ri] presence in the grocery & wholesale community through strategic web and ad placement, as well as creative sales collateral.
Leah comes with a wealth of creative marketing experience, having spent the last ten years creating compelling campaigns for a wide range of audiences from Pfizer pharmaceutical, the world's largest research-based pharmaceutical company, to the prestigious Toledo Museum of Art.
"I am excited to join the reach | influence team to start a new adventure. Working with [ri] to further develop their market presence and reach a larger audience is an exciting challenge. I am fortunate to be joining a company that prides itself on top quality service." says Brasch.
Chief Executive Officer Eric Green comments, “Leah is a fantastic, and much needed, addition to the reach | influence team. Her experience coupled with her enthusiasm will serve both us and our clients well. In her role, Leah will be leading the effort to drive awareness of our offerings into the independent retail industry with the ultimate goal of serving our clients end shoppers.”
About reach | influence
[ri] is a marketing analytics company focused on shopper engagement programs. The core of the business is to create a strategic partnership and provide a valuable and relevant service to independent grocers using data, analytics and design expertise, putting the shopper at the center of the marketing effort. As a service to the grocer, [ri] gathers all the required technology, tools and experience to operate the platform on the retailer’s behalf. To learn more, please visit http://www.reachinfluence.com.
#loyaltyprogram #shopper
Leah Brasch, reach | Influence, http://www.reachinfluence.com, 248.974.6344, [email protected]
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