Real-Time Lead Optimization Boosts Customer Acquisition Revenues up by 30%, ROI up by 40%
New York, NY (PRWEB) October 24, 2013 -- Datamyx announced today that its clients are seeing significant improvements in customer acquisition revenues and profitability with the use of instant lead appends and lead scoring.
Datamyx first announced its instant lead scoring solution, Real-Time Lead Optimization about one year ago. From its first announcement, Real-Time Lead Optimization was positioned as a more comprehensive solution than those offered by other providers.
“Real-time lead scoring has been widely used for some time as a verification tool,” explained Datamyx’ Kesna Lawrence, Senior Vice President for Client Strategy. “But our capability goes far beyond simple verification to offer marketers a way to re-engineer the lead to sale process. Real-Time Lead Optimization advances the state of the art for the entire marketing industry. It is the only comprehensive tool that can be deployed across the entire sales conversion process – for online verifying, screening, offer-matching, and prioritizing of leads.”
According to Lawrence, clients in mortgage banking, insurance, and energy services have been among the first to deploy real-time lead optimization. They have seen improvements in conversion of 30% and ROI improvements of 40%, even with limited initial pilot deployment of the technology.
Real-Time Lead Optimization draws on Datamyx’ massive database of third-party consumer data and its suite of predictive “Insight” scores as appends to each lead and scores at the moment the consumer calls or walks into the showroom.
Applications include:
Negotiate better deals for Internet lead buys. One client scores leads based on Datamyx scoring algorithms and its own conversion algorithms to classify leads based on their likely conversion levels. The company pays tier pricing based on conversion rate, optimizing ROI.
Qualify in real time. An energy company uses Real-Time Lead Optimization to enable its door-knocking sales team to instantly screen for credit worthiness and eligibility before beginning the sale. The result – a much higher rate for conversions.
Instantly prioritize for optimal handling. One of the country’s largest mortgage lenders uses Real-Time Lead Optimization to qualify each incoming lead and append relevant data to identify and prioritize the best leads for routing to the correct loan officer.
Improve the conversion experience. Instantly fill survey data elements so callers spend less time supplying data about themselves. Streamlining the call center experience can have a major impact on conversions.
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About Datamyx
Datamyx is a leading provider of risk-based, data-driven marketing solutions that help consumer marketers optimize the prospect-to-customer lifecycle with relevant, time-sensitive insights. Clients span the mortgage, banking, credit union, automotive, education, insurance and consumer services industries in helping CMOs and marketing leaders improve ROI by intelligently connecting the right people to the right products at the right time. For more information, visit http://www.datamyx.com.
Maria Rutkin, Senior Director of Public Relations, Datamyx, http://www.datamyx.com, +1 561-405-4460, [email protected]
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