RealVu Announces New Viewable Exchange Powered by AppNexus
New York, NY (PRWEB) May 04, 2016 -- RealVu is pleased to announce the recent launch of their Viewable Exchange on the AppNexus platform. Using the patented pre-bid Content Rendering Control (CRC) technology, RealVu pre-validates each ad unit in real-time. Only in-view ad units are sent to the new Viewable Exchange. Advertisers are now attaining industry leading viewability rates of up to 90%+ for RTB programmatic ads. Buyers can conveniently buy this highly viewable inventory on a CPM basis by adding RealVu to their targeting lists in AppNexus. They can also buy on a vCPM basis by setting up private PMP deals available with viewable impression guarantees.
Brad Krassner, CEO of RealVu, stated, “We are really excited about our Viewable Exchange on the AppNexus platform. Viewability is a problem for both publishers and advertisers, especially since RealVu’s data consistently shows publishers RTB viewable impression rates at only 20%. Fortunately, because we screen every ad unit in real-time, we’ve solved the viewability problem for advertisers. With only high quality in-view ad units sent to the new Viewable Exchange, advertisers have been realizing viewability rates as high as 90% in this RTB platform.”
Since the launch of RealVu’s original Exchange solution two years ago, RealVu has provided significant inventory savings for publishers delivering against viewable guarantees while maintaining the status quo of impression selling. Now, with the launch of the new Viewable Exchange, advertisers have more convenient access to premium in-view inventory. Advertisers can achieve industry leading performance for their viewable campaigns directly from the RealVu AppNexus seat 3681. For information on how to participate in the Viewable Exchange contact Sales at inquiry(at)realvu(dot)com or 212-375-9412 ext. 2.
About RealVu
RealVu Inc. is a privately held company and was the first to bring the viewable impression to the industry. With a portfolio of patented ad-serving and ad reporting technologies, RealVu’s services provide viewable inventory management, protect against fraud, and ensure transparent brand safety for the digital advertising market. RealVu is the first company accredited by the Media Rating Council (MRC) for the viewable impression metric. For more information on the Viewable Exchange, type realvu.exchange into your browser.
Brad Krassner, RealVu Inc., http://www.realvu.com, +1 (212) 375-9412 Ext: 8220, [email protected]
Share this article