Red Square Delivers a Specialist Online Beauty Website with Make Up, Skincare and Fragrance to the Digital Beauty Divas in South Africa
Johannesburg, Gauteng (PRWEB) July 08, 2013 -- Red Square has introduced a perfectly designed, specialist beauty website that is right up the high street for these techno-savvy, and often very busy, women, enabling them to research and buy make-up, skincare and fragrance products online. The website extends Red Square’s already extensive and growing national footprint of 39 stores.
Never make the mistake of thinking women are “more technologically challenged” when it comes to social networking and the Internet. According to comScore’s digital marketing intelligence, it’s the women who are driving on-line shopping and socialising across a broad spectrum of categories that range from cosmetics and fragrances right up to fashion, kids and health.
ComScore’s survey reveals that not only do women spend 20% more time on retail sites than men but they also make up the greater percentage of buyers. And in terms of social networking, the average 15+ female spends an average of 24.8 hours per month online compared to 22.9 hours for men.
The pearl in the oyster from Red Square in this unique website is the free sampling programme, offering all online customers the opportunity to select their choice of three samples from a wide range of premium brands that are included at no extra charge with each order. “It’s a wonderful way to discover exciting new products that customers might otherwise not have tried,” comments David Gibbons, Edcon’s e-Commerce Executive.
“We conducted our own research to find out what South African women were looking for when purchasing beauty products and found that service, sampling and more information were high on the list. The modern woman has far less time to browse through shops because of the pressures of work and home, however they are accessing the Internet more often than men with 55% of women going online more than twice a day compared to 45% of men,” he adds.
“Since 67% of South African women who have access to the Internet have shopped online at least once, and 22% of women globally shop online at least once a day, this is a market that has a growing appetite,” continues Gibbons, “And more importantly, 92% of those will share information with friends and family about deals and positive experiences. This type of ‘viral advertising’ cannot be ignored. It’s also well worth bearing in mind that well over 76% of women would love to be part of a special or select panel, passing on their reviews about products and services.
“We’ve catered for all these preferences, providing 24/7 shopping for a constantly growing catalogue of thousands of items from some of the world’s leading cosmetic brands, including Estée Lauder, Dolce & Gabbana, Hugo Boss and Calvin Klein.”
A fabulous addition to the website is the review option, where customers can contribute their own comments and even advice about products, helping customers to make their own informed choices.
Another offering is a complimentary gift wrapping service and personalised message on the card with all gift purchases.
Orders in excess of R350 are delivered at no charge, otherwise a standard delivery fee of R45 will apply and payment can be made using any credit card or Thank U account card from Edgars or Jet. Orders are delivered within two to seven working days and customers can return items to any Red Square store. To sweeten the deal, Red Square is offering all customers a discount of R100 when they make their first purchase online and spend R650 using the voucher code: press100. Offer valid until 30 June 2013.
To ensure that you are in the front line of the latest news from Red Square on products, fashion and beauty tips, be savvy, be smart and subscribe to the Red Alert newsletter at http://www.redsquare.co.za.
About Red Square
Red Square is South Africa’s leading cosmetics specialty brand offering the widest range of national and international branded cosmetics in 39 stores and now online at http://www.redsquare.co.za.
Covering make-up, skincare, fragrances and accessories, Red Square includes famous brands such as Clinique, Clarins, Estee Lauder, L’Oreal, Revlon, Yardley and Coty and is constantly developing its catalogue as seen with the recent additions of GOSH, Nails Inc., Smashbox, Bobbi Brown & CK Colour. Customers can consult a beauty advisor at the Red Square treatment counter for a free skin analysis.
Red Square now offers a unique complimentary sampling programme for on-line customers that allows them to choose three samples with every order. The website promises to be a hugely valuable tool with a wealth of product information and customer reviews. All orders over the value of R350 are delivered at no charge.
Customers can select from a wide choice of payment options including Edgars Cards, Jet Cards, Boardman’s Cards, Legit Cards and any Thank U account cards, as well as all major credit cards. The Thank U loyalty programme offers additional customer benefits which can be earned when spending in-store or on-line.
Where can we get more information?
Call the Red Square Call Centre on 0800 203 925, visit http://www.redsquare.co.za or email redsquareinfo(at)edcon(dot)co(dot)za.
Customer Service Call Centre Operating hours:
Monday to Friday 08h00 to 18h00
Saturday and Sunday 09h00 to 15h00
Public Holidays Closed
How do I apply for an account?
• At any Red Square / Edgars store in the customer service department
• SMS your name, surname, ID number, gross income and expenses to 49222
• Click on the “apply for an account” link in the footer of the website and complete the online application form
Sarann Buckby, Phatic Communications, http://www.boardmans.co.za, +27833810710, [email protected]
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