Regis Salons Launches First Ecommerce Website
(PRWEB UK) 17 April 2014 -- The launch of regissalons.co.uk/shop highlights the extensive product range on offer in Regis’ 140+ salons, combined with expert comment and advice from its stylists and therapists. Plus from May Regis will sell gift-cards through its own site available to redeem in-salon.
Designed and developed by Regis creative and digital partner, Manchester-based Photolink, the brief was to create a site that would bring the first-class salon experience online and affirm the national brand as leaders in the industry and experts in hair and beauty care.
The new ShopRegis tab allows customers to shop by stylist recommendation, desired effect and hair concern, such as thinning, ageing and damaged hair. Hair brands for launch include Kerastase, Redken, Sebastian, SP, Moroccanoil, Fudge and ghd with lots more to follow over the next few months. The site also sells a number of beauty brands including Fake Bake, OPI and Sothy’s.
Both sites are also built using responsive design meaning information and shopping on the move is also available on tablets and smartphones.
The existing http://www.regissalons.co.uk site will remain an information hub, allowing customers to find their nearest salon, hair inspirations and read up on upcoming trends and the latest news and events.
Jenny Smith, marketing manager for Regis UK, said: “We wanted to create a unique online shopping experience for our customers, combining the purchase process with the expertise of our team, so we are thrilled to launch Regis’ first e-commerce website.
“At the same time, we wanted to make sure the site also supports our salons as we are still dedicated to driving business to the high street. Therefore, the future launch of e-gift cards, redeemable against hair and beauty services and products in-salon, is particularly exciting.
“And we will also be offering £5 for every new online customer on the website, which they will be able to redeem in one of our 140 salons across the UK.
“The new Regis Salons e-commerce site fills a gap in the market for easily accessible professional hair and beauty products as well as continuing to support the high street salons, and we are certain it will be a big hit with customers.”
Keep up-to-date with Regis’ latest news and special offers at http://www.facebook.com/RegisUK or http://www.twitter.com/RegisUK.
Press enquiries to:
Maria Edwards / Jade Mansell
Willoughby Public Relations
Tel: 0121 456 3004
maria(at)wpragency(dot)co(dot)uk
Notes to Editors:
Gift-cards will be available to buy online in May. Initially these will be available to redeem in-salon.
Maria Edwards, Regis Salons, http://www.regissalons.co.uk/shop/, +44 7966999882, [email protected]
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