Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

REI Repositions Cycling Business, Launches Co-op Cycles
  • USA - English


News provided by

REI

Sep 21, 2016, 11:00 ET

Share this article

Share toX

Share this article

Share toX

REI launches Co-op Cycles Line
REI launches Co-op Cycles Line

SEATTLE (PRWEB) September 21, 2016 -- REI, the nation’s largest outdoor co-op, today announced a rebuilt strategy for its bike brand built around riders who enjoy trail, mixed surface and longer touring adventures. The co-op unveiled Co-op Cycles, a new brand of bikes built from the ground-up with input from the co-op’s most passionate member cyclists.

“When you combine REI’s cycling expertise with its camping and broad outdoor equipment line-up, the co-op is able to offer members a single destination for any adventure riding needs..."

Post this

INTRODUCING CO-OP CYCLES
“We are committed to making bikes and gear for those who love the fun and freedom that comes with exploring the world on two wheels. We started this complete overhaul of our bike brand by engaging with our most passionate co-op designers and members who ride together to guide development of the Co-op Cycles line. Through our cooperative design process, they’ve guided this entire project,” says Paul Calandrella, REI director of cycle strategy.

Co-op Cycles replaces the Novara line, and is the foundation of the co-op’s ‘trail-first’ approach. Co-op Cycles DRT (mountain) and ARD (all-road) bikes are completely new, purpose-built for off-road riding. The ADV (adventure), CTY (pavement) and REV (youth) lines inherit DNA from Novara’s most successful models such as the Randonee, Safari, Mazama and Buzz, while updated designs are underway for future seasons.

“When you combine REI’s cycling expertise with its camping and broad outdoor equipment line-up, the co-op is able to offer members a single destination for any adventure riding needs, including bikes, apparel, nutrition and adventure-ready camping gear,” Calandrella adds. “This approach is unique to REI, and we’re proud to launch a co-op brand that we believe will stoke the adventure spirit of our members who ride.”

The Co-op Cycles line includes adventure, mountain, city and youth bicycles, plus a core apparel line. Notable products within the new line are:

Mountain

•DRT 2.1 This 27.5 x 2.8 inch, plus, tubeless-ready tires give this alloy hardtail mounds of traction and just enough plush to be the go-anywhere, do-anything trail explorer. Want something faster? Swap in boost-compatible 29er wheels and up to a 2.25 inch tire. Or, add an internally routed dropper for your favorite bomber descent. Shimano SLX 1x11 + X-Fusion McQueen 120mm Fork | $1,599.

•DRT 1.3 A distillation of so many of the good things that have happened to mountain bikes in recent years. Long top-tube, short and wide cockpit, through-axle fork with remote lockout, and upgrade potential with internal dropper post routing and tubeless compatible rims. The DRT 1 series is your trail-capable starting point to progression. Shimano 2x10 Deore + Suntour Raidon 120mm Fork | $1,099.

All Road

•ARD 1.4 The adventure-minded rider’s road bike. This light, fast carbon bike is ready to go from the end of pavement, onto the trail. Spec’d with 28c road tires, frame and fork clearance allows for up to a 35c tubeless knobby to make the transformation for gravel roads and light-duty trail adventures. Front and rear thru-axles and dual-piston hydraulic discs keep things under control when conditions get technical. ARD is upgrade-proof, with internal or external mechanical and electronic drivetrain compatibility, plus integrated fender mounts. Shimano 105 2x11 | $2,299.

•ARD 1.2 A mirror image of our pinnacle all road bike – but with an alloy frame and rack mounts for the price-conscious adventurer. Shimano 105 2x11 | $1,299.

PARTNERING WITH PROGRESSIVE BRANDS, BUILDING IN-SHOP EXPERTISE
Co-op Cycles joins Salsa, Cannondale, Ghost and Diamondback to offer riders regionally focused assortments tailored to their local terrain.

“We’re taking a holistic approach to bike at REI,” says Ben Johns, general merchandising manager for REI’s cycling business. “We’re listening to our members and systematically addressing the ‘brutal truths’ for our cycling business. We’re working across the co-op to invest in bike staff expertise and deepen our community impact through both educational and experiential riding events, as well as partnerships with local non-profits.”

Last year, REI’s Barnett-certified technicians serviced 180,000 bikes and REI Outdoor School instructors educated nearly 37,000 people through a range of beginner to advanced cycling classes. Of all of Outdoor School’s offerings, bike maintenance continues to be the co-op’s most popular class.

To help riders get out more, REI offers a hub for the mountain bike community in MTB Project. With photos and descriptions for more than 80,000 miles of trail, the crowd-sourced website and app is the most complete guide to mountain bike terrain in the country.

SUPPORTING LOCAL CYCLING COMMUNITIES

REI continues to partner with nonprofits in local communities across the country to help build cycling infrastructure, improve trails and increase access to areas that are important to its member riders and the riding community at large.

REI has supported the Hill Country Conservancy since 2012 to help fund the Violet Crown trail. When completed, the trail will connect multiple cities, counties, neighborhoods, businesses, schools, libraries, parks and communities. Mountain bikers, trail runners and walkers, and outdoor enthusiasts will be able to enjoy 30 miles of trail with a variety of entry points and first-time access to preserved, otherwise inaccessible lands in the Texas Hill Country.

REI also supports national nonprofit partners like PeopleForBikes and IMBA, and has provided more than $1.5 million over the last 10 years to support their efforts. These national partners build awareness of bicycle safety and create miles of connected cycle trails across the country.

About REI
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 6 million active members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 146 stores in 35 states. If you can’t visit a store, you can shop at REI.com, REI-Garage.com or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 170 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to–and steward–the outdoor places that inspire us.

###

Courtney Gearhart, REI, http://www.rei.com, +1 (253) 437-7308, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.