Research For Good's Socially Responsible Business Model Proves Effective for Market Research Industry
Seattle, WA (PRWEB) January 27, 2015 -- Innovative online market research sample company, Research For Good (RFG) generated $122,748 USD in donations for the World Food Program and Action Against Hunger in 2014. Applying the Socially Responsible Business model as the foundation upon which the company vision was set, RFG has built a market research sample business which generates a donation for every survey completed by their participants.
“Research For Good shows just how impactful it is for a market research company to have a built-in charitable component to every transaction, while becoming profitable and cash-positive,” said Sean Case, RFG Co-founder. “Knowing that we are having a positive impact in the world while also helping brands and corporations understand their target markets makes us feel great about coming to work every day and pushes us to work through growth challenges.”
For RFG, the mission is clear: every completed survey delivered by RFG generates a donation to a nonprofit organization working to help end childhood deaths from hunger and malnutrition globally.
Hunger Facts: (World Food Program)
- Poor nutrition causes nearly half (45%) of deaths in children under five - 3.1 million children each year.
- Hunger kills more people each year than AIDS, malaria and tuberculosis combined
Doing good work for customers translates directly into good for humanity. As the Socially Responsible Business concept takes off in the corporate world, nonprofits are taking notice.
"The generous donations we received from Research For Good (RFG) last year allowed us to provide nutritional assistance to over 1,300 people across the world.” said Alex Cottin, Director of External Relations for Action Against Hunger. “Knowing that RFG is a growing company in the market research industry, we are excited to deepen our partnership to make an even greater difference in 2015. Just imagine the positive global impact market researchers could have if the RFG model were adopted by the entire industry."
Since launching in 2012, RFG has donated over $300,000 USD to charities and nonprofits proving that the Socially Responsible Business model is one that engages employees, customers and respondents. Building on the momentum of 2014, Research For Good will continue the mission of helping to end childhood deaths from hunger and malnutrition globally, with the specific goal of saving 5200 lives in 2015.
For more information about the organizations mentioned here, or to make a personal contribution or volunteer, please visit: http://www.wfp.org and http://www.actionagainsthunger.org
About Research For Good
Research For Good (RFG) is a Socially Responsible Business that brings together corporate market research budgets and nonprofit missions for mutual benefit. Launched in early 2012, Research For Good grew from a shared passion for quality research and giving back and is now serving clients throughout North America, Europe and Asia-Pacific with reliable and responsible sample. RFG’s proprietary Virtual Panel™ methodology expertly blends respondents from social-media, gaming sites, loyalty programs, ad networks, panels and charitable organizations to provide access to unique individuals who are engaged, responsive and meet the highest quality standards. All this plus every completed survey generates a donation to charity. For additional information, visit http://www.researchforgood.com.
Sean Case, Research For Good, http://www.researchforgood.com, +1 (425) 610-7294, [email protected]
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