Resorts of Ontario Launches Winter 2014/2015 Marketing Programs
Orillia, Ontario (PRWEB) November 19, 2014 -- Resorts of Ontario (http://www.resortsofontario.com), an association representing more than 100 of Ontario’s finest American plan resort hotels, country inns, lodges and housekeeping cottage resorts, has just announced the details of their new 2014/2015 winter buy-in marketing programs. The 2015 Winter Buy-In Marketing Programs allows participating Resorts of Ontario accommodation property members to select from a number of targeted advertising programs. Programs include an extensive three-tiered Winter Campaign Package aimed at families and couples, Ad Packages for Go-Resorting Magazine, Website Value Bundles, Meeting & Events Package, International Passport Program targeted at off-shore tour operators, and Marketing Campaigns aimed at the Weddings, Meetings, Group Social and Leisure markets.
The Resorts of Ontario Winter Campaign is a comprehensive strategy for reaching the family and couples market. Resorts of Ontario will employ 9-weeks of radio adverting on two radio stations, an E-blast to Save.ca, and digital advertising to drive customers to the Resorts of Ontario website’s winter landing-page. Depending on the tier of adverting chosen, Resorts of Ontario members will receive a significant ad or logo presence on the winter landing-page with a link to their resort’s website. Tier 1 participants will also have their resort promoted on the “Listener Club” database.
Another major component of the 2015 Buy-In Winter Marketing strategy is Resorts of Ontario’s popular magazine Go-Resorting. Go-Resorting is an Ontario travel and tourism magazine that features informative articles by professional travel writers and stories submitted by resort owners and resort guests about their Ontario resort vacation. Slated for release in March 2015, 150,000 to 175,000 copies of Go Resorting Magazine will be distributed in strategic locations throughout Ontario such as travel agencies, CAA/AAA offices, airports, chamber of commerce and travel information offices, 400/401 rest stops, trade shows, major hotels, and in key locations in Quebec and New York State. The magazine will also be inserted in geo-targeted editions of the Toronto Star. Go Resorting ads are available in a number of different price-points, making it affordable for both large resorts and smaller hospitality properties.
“I am very excited about our 2015 Marketing Programs. It is the most comprehensive line up of marketing opportunities that the Resorts of Ontario has ever offered its members,” states Grace Sammut, Managing Director of Resorts of Ontario. “The Winter Campaign 2014/2015 is a full-on marketing blitz targeted at attracting couples and families to Ontario resorts this winter. We expect that the 2015 issue of Go Resorting Magazine will prove every bit as effective at motivating customers to ‘go-resorting’ as the first edition of the magazine did last spring. Our line-up of buy-in marketing programs offers something for all of our member resorts, giving participating resorts massive exposure through extensive print, website and digital advertising, and targeted mailings,” says Sammut.
About Resorts of Ontario: The leading organization of Ontario resorts, inns and lodges, Resorts of Ontario, a non-profit organization, has provided marketing and advocacy services for the Ontario tourism industry for more than 70 years. Resorts of Ontario member resorts offer a broad choice of incredible Ontario vacation experiences, accommodation types, resort amenities and price ranges. All Resorts of Ontario accommodation properties maintain a strict standard of excellence and deliver quality and value. The Resorts of Ontario Preferred Suppliers Division serves the needs of the hospitality sector. For more information about Resorts of Ontario or to plan your next Ontario resort vacation or resort getaway in Ontario, visit http://www.resortsofontario.com.
Contact Information:
Grace Sammut, Managing Director
Resorts of Ontario
29 Albert Street North
Orillia ON L3V 5J9
Phone: 1-800-363-7227
Grace Sammut, Resorts of Ontario, http://www.resortsofontario.com, +1 (705) 325-9115, [email protected]
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