Retailers Show Support for the New Fully Warmable YooHoo and Friends™
Wellingborough (PRWEB UK) 23 July 2013 -- The development of a new and fully warmable portfolio of five of the key YooHoo™ characters offers retailers further depth to the already popular YooHoo™ range. Toy retailers in particular have commented on YooHoo and Friends™ best seller status in store throughout the year, but the new warmable range created by Intelex will offer them additional depth and focus on the retail shelves for the colder months and particularly at Christmas time.
Intelex’s three year licensing agreement with Aurora to re-create the YooHoo™ brand to become a fully warmable plush toy offers parents a safe alternative to rubber hot water bottles at bedtime. Likewise children are delighted with the fact their YooHoo™ plush toy can offer warmth by being tucked inside a coat on a chilly journey to school and to warm their beds and to snuggle into on a cold winters evening.
With Intelex’s technology, the plush toys are filled with treated millet that is gently scented with lavender and when warmed in the microwave for only two minutes produces a wonderfully soothing and relaxing aroma, becoming a parent’s best friend to create a peaceful bedtime routine for their children.
Visitors to the Intelex trade stand at the Harrogate Home and Gift show indicated their unanimous support for the new and fully warmable YooHoo™. The recommended retail price point of £14.95 will allow retailers to achieve over 50% margin.
Darren Ingram, Sales Director at Intelex said, “Both old and new retailers have expressed their delight for the heatable YooHoo and Friends™ range that is available to order now. We’ve had some retailers comment the product is destined to be a massive hit for Christmas. With the volume of pre-orders taken at the Harrogate trade show, it’s been a huge show of positive support for the new YooHoo™ range and we can’t wait to see it stocked on retailers’ shelves.”
The five YooHoo™ characters to get an Intelex makeover include YooHoo™ himself, the adventurous little Bush Baby from East Africa and his delightful friends Lemmee the grumpy Lemur from Madagascar, Chewoo the trouble-making Red Squirrel from England, Pammee a courageous Fennec Fox from Arabia and last but not least Roddee a clever Capuchin Monkey.
One of the key reasons for the success of the YooHoo and Friends™ brand is the fact it’s more than just a cuddly plush toy with cute bushy tales and big soulful eyes. It’s a soft toy with an important and serious message that encourages children’s curiosity about the conservation of endangered species around the world. Aurora World has created a fantastic and appealing brand with a mission to educate children about these unknown and rare creatures. And now with an Intelex make-over, children can enjoy their YooHoo and Friends™ even more as a comforting and warming bed-time companion.
To learn more about the new and fully warmable YooHoo and Friends™ or to place a pre-order, simply call the friendly sales team at Intelex on 01933 679 777. Retailers wishing to open a trade account can do so by registering online and once the account is approved and activated, trade customers can place bulk orders online at trade prices for the fully heatable YooHoo and Friends™ from August 2013.
Darren Ingram, The Intelex Group, http://www.intelex.co.uk/, 01933 679 777, [email protected]
Share this article