Retrofit Names Former Wrigley Exec Julie Goldman Vice President of Marketing and Product Management
Chicago, Ill. (PRWEB) April 10, 2015 -- Retrofit, the corporate weight management solution driving leading outcomes at the nation’s top employers, announces today that it has recruited former Wm. Wrigley Jr. Company global brand strategist and innovator Julie Newhouse Goldman to oversee marketing and product divisions at its Chicago, Ill. headquarters.
On the heels of the recent sales team expansion, the announcement marks a series of high-talent hires and steady growth for Retrofit. CEO Mary Pigatti brought in Goldman as VP of Marketing and Product Management to oversee the teams and assist with product innovation and marketing its targeted weight management solution for America’s largest employers.
“Julie’s experience in global marketing and strategic planning is a perfect compliment to our short-term and long-term strategic goals” said Pigatti. “Her track record as a results-driven innovator in health and wellness will allow us to bring next practices and first-in-class products to employers as part of a high-tech, high-touch solution.”
Goldman brings more than 20 years of global marketing, innovation, strategy and wellness experience to Retrofit. She previously served as Senior Director, Global Brand Strategy and leader of Global Wellness for the Wm. Wrigley Jr. Company. Prior to her role at Wrigley, she served as Director, Health and Wellness Marketing for PepsiCo. She also oversaw influencer programming and blue ribbon health and wellness advisory boards at Frito Lay, the Quaker Oats Company and the Clorox Company. Goldman is a graduate of The University of Notre Dame in South Bend, Ind. and received her M.B.A from The Anderson School at University of California, Los Angeles.
“The obesity epidemic is a global issue in need of a proven solution like Retrofit,” said Goldman. “I look forward to helping the leadership team capitalize on its steady momentum with employers and leading the Marketing and Product teams in further building the Retrofit brand and introducing new and enhanced Retrofit product offerings that meet and exceed the needs of our customers today and in the future.”
Retrofit is currently offered to employees at Google, Salesforce.com, DeVry Education Group, the American Hospital Association and more. The weight loss solution includes proactive one-on-one coaching, interactive video classes and expert moderated communities that work with cutting-edge mobile apps and devices.
The national weight management company has been making national headlines as it aims to deliver the most personalized, effective and sustainable results. In fact, 90% of its clients lose weight and 68% keep it off 18 months later. Retrofit clients are two times more satisfied than those on other weight loss programs, according to a recent customer satisfaction survey.
A Duke University study found that as an individual’s BMI rises, his or her healthcare costs skyrocket and each overweight or obese employee costs employers nearly $1,500 a year in added healthcare costs.
About Retrofit
Retrofit provides a science based, tech-enabled proven approach to weight loss, delivered with the human touch of multi-disciplinary certified wellness experts. Retrofit is the truly personalized, holistic weight management solution that transforms lives and workplaces. Retrofit expert nutritionists, exercise physiologists and behavior coaches help individuals and corporate employees address underlying behavioral issues, and close the gap between what they know and what they do, in order to help them lose weight and live a healthy life they love. Retrofit has raised $15.7 million in venture financing, led by Draper Fisher Jurvetson (DFJ). Cambia Health Solutions also participated. Retrofit can be found on the Web at RetrofitMe.com and by calling 855-4-RETROFIT. Follow the company on Facebook and Twitter at @retrofitme.
Jennifer Zeidler, Retrofit, http://www.retrofitme.com, +1 855 473-8763 Ext: 776, [email protected]
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