Revolutionizing Message Making with #iPhoneReporting

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On The Marc Media

Dec 17, 2013, 14:20 ET


Rockville, Maryland (PRWEB) December 17, 2013 -- iPhones aren’t just for texting, Instagramming and Snapchats. If you’re in public relations or a spokesperson for an agency, your smartphone might be the most important piece of technology you own. The pioneer of #iPhonereporting, Neal Augenstein has inside tips on using smartphones to promote clients and save time with updates during big events.

Augenstein is the groundbreaking digital editor and reporter for DC’s all news leader WTOP radio and WTOP.com. As the recognized leader in #iPhonereporting, he does all his reports right from his iPhone--from interviews to editing, posting to air and promoting on social media. He’s so far ahead in the field that one of his iPhones has been donated to the Newseum’s permanent collection.

In an exclusive On The Marc Media Skype interview, Augenstein demonstrates how spokespeople for agencies can be more effective by recording updates via their phones, posting them to a free audio app like SoundCloud and then sharing them with the world via social media. That can make an enormous difference when news breaks, especially by cutting down on doing the same interview over and over. Augenstein says if it works for spokespeople, it can also work for public relations professionals looking to get out the word about a new product, service or message about their clients. Record the sound bites from the client or spokesperson on the phone, post it to the audio sharing site, and promote away. It gives you a competitive edge in the market.

Augenstein has other tips on #iPhoneReporting and they’re all remarkably affordable:

  • Buy a wind screen. They’re available on Amazon for just a few dollars, and Augenstein says it makes a big difference in the sound quality.
  • Invest in a good microphone and xlr cable. This will boost the audio quality.
  • If you’re also shooting video, make sure you hold the phone horizontally. That way you do away with the broad black bars on the side. The best way to remember: shoot video in the same direction if would appear on a big screen television.
  • Hold the smartphone close enough to get good audio, but far enough to get a good shot (if you’re also recording video).

For more information or a how-to seminar for your PR company or agency, Augenstein can be contacted at @AugensteinWTOP or at his site, iphonereporting.com. He can also be reached by contacting Marc Silverstein at marc(at)onthemarcmedia(dot)com or at (202) 716-9123.

Marc Silverstein, On The Marc Media, http://www.onthemarcmedia.com, +1 (202) 716-9123, [email protected]