Rinck Advertising Brings Three National Clients to BlogHer '13 in Chicago; Auburn, Maine Agency Represents Top Food and Beverage Brands at Blogger Networking Event
Auburn, ME (PRWEB) July 18, 2013 -- Rinck Advertising, an award-winning Advertising and Public Relations agency in Auburn, ME, is heading to Chicago July 25-27 to represent three of the agency’s national clients—Daily’s Cocktails, Gorton’s Seafood, and Brew Over Ice products—at BlogHer’13. With thousands of bloggers expected to attend, this annual conference is one of the world’s largest gatherings of the most influential women bloggers in the world.
BlogHer is the world’s largest female blogging community, providing 92 million women with the opportunity to share social media advice and recommendations, engage in conversations and seek information from other influencers. Each year, the annual conference offers bloggers of all interests the chance to attend workshops, participate in industry-related discussions and connect with brands.
“We are thrilled to be able to represent three of our clients at BlogHer this year,” says Katie Greenlaw, Rinck’s Director of Public Relations. “We attended BlogHer for the first time with Gorton’s Seafood last year and it was extremely successful. We’re looking forward to seeing lots of familiar faces and connecting with more members of the blogger community at BlogHer’13 in Chicago.”
As consumers increasingly rely on third-party endorsements for their purchase decisions, bloggers are playing an ever-more important role as brand ambassadors. Years ago, Rinck Advertising recognized the increasing potential of these “social media mavens” and, in response, developed an in-house platform called BlogBeat®. Over the years, Rinck has developed relationships with more than 1,200 lifestyle, review, food, parenting and coupon bloggers across the U.S. and Canada. With the BlogBeat® proprietary program, Rinck’s PR team engages with these bloggers offering them product samples and giveaway incentives on behalf of clients in exchange for the blogger’s honest opinions and review. The BlogBeat® blogger campaigns have proven to be effective tools for building brand awareness, encouraging trial, supporting the launch of new products, driving website traffic, increasing social media engagement and more.
“People rely on product recommendations they can trust,” said Greenlaw. “Our BlogBeat® program capitalizes on the trust readers have in the bloggers they follow and provides our clients with a wonderful tool for reaching consumers with brand and product news from a resource the consumer can relate to. The BlogBeat® program (and the blogger relationships we’ve developed as part of it) is one of the most valuable assets of our agency and one of the most appreciated by our clients.”
For more information on BlogBeat® or on Rinck Advertising, please visit http://www.rinckadvertising.com or call 207-755-9470.
About Rinck Advertising
Located at Two Great Falls Plaza in Auburn, Maine, Rinck Advertising was founded by CEO Peter Rinck and President Laura Davis in 2001. Rinck Advertising is a full-service marketing, promotion and public relations firm offering strategic planning, management and creative services in brand building, logo and identity packages, web strategy and development, and advertising and public relations campaigns.
The agency represents a range of clients from New York, Philadelphia, Boston, Maine and Canada. Clients include American Beverage Corporation, Amtrak Downeaster, BlueWater Seafood, Daily’s Cocktails, Dean Foods, The Dempsey Challenge, Garelick Farms, Gorton’s Seafood, Green Mountain Coffee Roasters, Inc., Lehigh Valley Dairy Farms, Little Hug Fruit Barrels, Maine Cancer Foundation, Maine McDonald’s Owner/Operator Association, Norway Savings Bank, Over the Moon Milk, The Patrick Dempsey Center for Cancer, Hope & Healing, and University of Southern Maine. For more information, please visit http://www.rinckadvertising.com or call 207-755-9470.
Jen Porto, Rinck Advertising, http://www.rinckadvertising.com, (207) 755-9470, [email protected]
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