Rise of the Sweatpant... from fashion ZERO to fashion HERO
(PRWEB UK) 31 July 2013 -- The Sports Lux style has helped the resurgence of the unisex clothing trend over the last couple of seasons and has now developed into a modern day wardrobe staple.
From celebrity mum Kim Kardashian, her baby father Kayne West to Elle Fanning, Heidi Klum and Rihanna, all have found this relaxed and casual item works on so many occasions.
For summer vacations and holidays, smart glam celebrities are jetting off wearing their trendy joggers so they travel in style and still arrive in comfort.
At the top end of the scale there are rappers such as Drake and Kayne West who think nothing of spending $1,600 on their leather sweatpants!
And just yesterday, Rihanna‘s best friend Melissa Forde was seen on Instagram and Tumblr wearing the Blood Brother black joggers.
Blood Brother, the contemporary menswear label, is one of the first to champion and bring back the look as part of their signature collection. Gone are the days when these were only seen and worn in chav culture, as joggers and sweatpants have now been introduced as a stylish trend for both men and women. Worn with cool accessories, such as t-shirts, knitwear and trainers, the trend has continued to grow from season to season.
James Waller, Blood Brother, http://www.blood-brother.co.uk, 0207 729 5005, [email protected]
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