Robust Sales of Smartphones & Tablet Phones Drives Mobile App Stores Revenue, According to a New Report by Global Industry Analysts, Inc.
San Jose, California (PRWEB) July 31, 2013 -- Follow us on LinkedIn – Defined as a virtual store for mobile applications, app stores are growing in popularity as a successful revenue generating business model for mobile device manufacturers, mobile OS developers, and network carriers. The success witnessed by app stores is largely attributable to its ability to allow application developers to easily reach out to buyers in the mobile marketplace and provide security, reliability and convenience of digital trade. As electronic distribution platforms designed to allow mobile device users to purchase and download software applications, app stores are indispensable elements in the mobile ecosystem. App stores have become a vital link connecting developers and users to create network effects which trigger increased handset sales and encourage increased use of apps. Mobile App Stores have the potential to drive non-linear growth for application developers, handset/device manufacturers, and network operators by creating a loop of increased device sales, developers, apps and users.
Apps help harness the true power of smartphones. Essentially defined as additional features for a mobile phone or computing device, apps are today indispensable for both businesses and consumers alike. Mobile apps have revolutionized user mobile computing experience. Social mobile apps, for instance, are bringing about social change by blurring the thin line between online and offline life. The modern mobile economy is therefore an app-driven economy. More time and money is being spent on using mobile apps with app stores offering huge collections of apps for both paid and free downloads. With mobile phones now becoming multi-functional, multimedia devices supported by apps, the value offered by an app ecosystem ranks as the prime purchase criterion for the device. There therefore exists a directly proportional relationship between app ecosystem productivity and smartphone sales.
With leading app stores like Apple App Store, Google Play and Nokia Store reaching saturation, lesser known app stores are forecast to witness strong developer enrollments. This is because app developers are focusing on smaller, independently owned app stores for greater app visibility and downloads. Increased developer preference for smaller app stores is being triggered by the fact that there exists delineation between the number of apps carried by a store and the number of downloads. This is mirrored by the fact that Apple’s App Store is increasingly becoming a home for “Zombie Apps”, defined as apps which are rarely downloaded. Broader exposure through mature and established app store is difficult and requires strong marketing strategy for achieving the desired distribution impact. App visibility issues are therefore becoming larger in established app stores. Under this scenario, smaller app stores are rising in importance as important distribution channels for niche target audience.
Enthused by the growing demand for enterprise apps, the coming years are forecast to witness a rise in the number of enterprise app store establishments. Of noteworthy significance is the growing trend among large enterprises to establish internally run and managed mobile app stores. A key factor driving the business case for enterprise class app store is the growing need of companies to enable workforce mobility. Dedicated enterprise app stores in this regard help simplify app management for multiple users across the entire corporate spectrum. These stores comprising company approved apps also help resolve safety and security issues posed by malware and other threats thus providing companies complete control over the apps used and accessed by their employees. As stated by the new market research report on Mobile App Stores, the United States represents the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market with a projected CAGR of 55.1% over the analysis period.
Major app stores covered in the report include Amazon Appstore, Appia, Apple App Store, AT&T App Centre, BlackBerry World, GetJar, Google Play, Nokia Store, Samsung Apps, TIM Store, and Windows Phone Store, among others.
The research report titled “Mobile App Stores: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in US$ for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America and Rest of World. The global market is also analyzed by category - Advertising, Paid Downloads, and In-app Purchases. Also analyzed are the number of Free of Charge and Premium downloads.
For more details about this comprehensive market research report, please visit –
http://www.strategyr.com/Mobile_Application_Stores_App_Stores_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
Telephone: 408-528-9966
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Public Relations, Global Industry Analysts, Inc., http://www.StrategyR.com/, 408-528-9966, [email protected]
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