Ry.com.au Asks: Are Grey Market Cosmetics Dead in the Water?
(PRWEB) July 12, 2013 -- Ry.com.au, an Australian based multi-channel beauty retailer, says that they are not losing sales to international sellers anymore. The biggest issue ry.com.au have faced is how to compete with overseas retailers selling to Australian consumers with access to the cosmetics grey market.
For far too long Australian women who wanted premium quality beauty and hair products have had to go offshore to find them. Top brands like Clarisonic, Payot, Dermalogica or Priori beauty and hair care products like Redken, have only been available at reasonable prices offshore.
'The argument for shopping overseas to save money is growing thin now that we can offer the same brands with the same prices but with better service,' says James Patten, owner of Australian online retail store http://www.ry.com.au. 'Australian consumers want to shop with Australian stores but household budgets will only stretch so far and the discounts that were on offer overseas were sometimes too good to be true.'
Despite the strength of the Aussie dollar and the fiercely competitive cosmetics marketplace, up until recently Australian women were forced to pay anywhere between 50% and 100% more than their US counterparts. Brand loyalty and quality products were cited as the two main reasons why women prefer to shop in department stores, despite the huge disparity in prices online and offline. The recent changes mean all boxes are ticked when deciding to shop online in Australia or use an overseas supplier.
Shopping online in Australia continues to grow with more customers deciding that the prices online are too good to pass up.
One-on-one service may be an attraction for some consumers, but when you’re talking about a price difference of anywhere up to 70%, how important is it to have a glamorous beauty consultant tell you what you already know?
james Patten, [email protected], http://www.ry.com.au, 0756301201, [email protected]
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