Saatchi & Saatchi develops striking ‘Work Smart, Not Hard’ campaign for Luminous
(PRWEB UK) 1 August 2013 -- “We are very excited about the ‘Work Smart, Not Hard' campaign we have developed for Luminous,” commented Giuliana Schoeman, senior strategist for Saatchi & Saatchi. “The main aim of the campaign was to change perceptions of Luminous being merely a development house for banking solutions, to instead reflect its purpose and capabilities: a company who is passionate about providing banks with smarter ways of working."
“We are thrilled with the ‘Work Smart, Not Hard’ campaign,” says Warren Bond, CEO of Luminous. “Saatchi & Saatchi have developed an engaging and effective campaign that has given us the wow factor we were looking for.” He goes on to state that, “We have already received a number of compliments from potential clients across the globe who immediately understood the innovative nature of Luminous from simple imagery.”
About Luminous: Luminous is a fast growing, specialised financial innovations company that solely focuses on banking innovation and has successfully introduced a number of global firsts into the banking world. Luminous’ know-how and field experience mean they are uniquely placed to improve banking processes and provide innovative solutions. Luminous has an excellent track record of helping banks to reduce costs, deliver ROI and stay ahead of their competitors.
About Saatchi & Saatchi: Is owned by French company Publicis Groupe, the fourth largest communications group in the world, ranked no.1 in Europe and no. 3 in the USA. Saatchi & Saatchi is a leading global ideas centred ad agency with 140 offices in 80 countries employing 6,000 employees.
Saatchi & Saatchi works with 60 of the top 100 worldwide advertisers and over half of the top 50 most valuable global brands. The firm developed Lovemarks aimed at creating emotional connections with consumers which advocates that Lovemarks i.e. products and services that connect with consumers in an emotionally positive way deliver substantially higher commercial returns.
For Luminous, email philippa.newnes(at)luminousbanking(dot)com. Website: http://www.luminousbanking.com, Twitter: @luminousbanking.com.
Philippa Newnes, Luminous, +44 207 692 4080, [email protected]
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