Schwarzkopf Professional Presents FIBREPLEX®
(PRWEB) November 01, 2016 -- Lighten, lift and color – without compromise! Lightening and coloring can damage your hair, leaving it dry and brittle. However, color damage is now a thing of the past, thanks to Schwarzkopf Professional’s new FIBREPLEX® Bond Enforcing System. Launching November 2016 at Schwarzkopf Professional partner salons, the FIBREPLEX system reduces hair breakage in three steps.** Stylists and their clients at Schwarzkopf Professional partner salons will now be able to enjoy effective color protection for healthy looking, shiny hair.
**Lightening service with FIBREPLEX vs. regular lightening service
In addition to the FIBREPLEX system, Schwarzkopf Professional will be launching a FIBREPLEX Sulfate-Free Shampoo and FIBREPLEX N°3 Bond Maintainer. Both products can be purchased for use at home. They provide protection against further mechanical damage.
Lesley Jennison, Global Color Ambassador at Schwarzkopf Professional, is impressed:
“FIBREPLEX protects the hair structure during coloration, which is amazing. This gives hairdressers and clients so much more flexibility and possibilities to be creative.”
TECHNOLOGY
The chemical process behind color treatments can cause long-term damage to the hair, which can lead to hair breakage. Thanks to the FIBRE BONDTM Technology, hair can be smooth and shiny. This technology is made possible by the three FIBREPLEX steps, which work in combination to replenish the hair.
FIBREPLEX
The FIBREPLEX Bond Enforcing System from Schwarzkopf Professional strengthens the hair and is suitable for salon applications and at-home care. FIBREPLEX can be added to our professional color system, protecting the hair structure during lightening, lifting and coloring. The result; optimal hair quality, color brilliance and shine.
FIBREPLEX: The Salon Exclusive 3-Step System:
Step 1: The initial step of the FIBREPLEX system is the N°1 Bond Booster, applied in-salon and mixed into our lightening, lifting or coloring system. After rinsing, the hair is cleansed using the FIBREPLEX Sulfate-Free Shampoo.
Step 2: The FIBREPLEX N°2 Bond Sealer is applied and left in for five to ten minutes as a treatment before being rinsed out. During this step, outer hair surface is sealed for strength, suppleness and shine, while rebuilding bonds.
Step 3: To maintain the best results, the FIBREPLEX Sulfate-Free Shampoo can be used at home alongside the N°3 Bond Maintainer. Applied to wet hair for five to ten minutes twice a week, the FIBREPLEX N°3 Bond Maintainer locks in the color pigments by balancing the pH level. It helps to maintain the improved hair quality by rebuilding bonds that may have been broken due to mechanical damage.
“The new FIBREPLEX Sulfate-Free Shampoo and the N°3 Bond Maintainer provide an additional layer of care and protection so the hair strength and color are kept at the very best,” says Jennison.
FIBREPLEX COMPLETE BOND ENFORCING SYSTEM:
FIBREPLEX N°1 Bond Booster
The hairdresser adds it to the coloring system; it protects the hair structure during the coloring process. 3.4 fl. oz.; $66.00 each. Also available in 16.9 fl.oz.; $190.00 each.
FIBREPLEX N°2 Bond Sealer
After dyeing, the hairdresser uses it like a treatment. It creates and seals bonds in the hair fiber. 3.4 fl. oz.; $32.00 each. Also available in 16.9 fl.oz.; $94.00 each.
FIBREPLEX N°3 Bond Maintainer
It can be used at home. Applying it twice a week provides the hair protection from mechanical damage while rebuilding bonds that may have been broken. 3.4 fl. oz.; $28.00 each.
FIBREPLEX Sulfate-Free Shampoo
Gentle cleansing for colored hair. 6.7 fl. oz.; $20.00 each. Also available in 1L.; $55.00 each.
The new FIBREPLEX Bond Enforcing System will be available at Schwarzkopf Professional partner salons beginning in November 2016.
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About Schwarzkopf Professional
Schwarzkopf Professional, part of the Beauty Care business unit of Henkel Consumer Goods, has been a leader in the salon industry for the past 118 years. Present in over 80 countries, and established as a global leading supplier in the hairdressing business; Schwarzkopf Professional offers brands and technologies that make people’s lives easier, better and more beautiful. Based on a professional partnership with the hairdresser, Schwarzkopf Professional focuses on providing innovative concepts and services, which match the needs of their international salon clientele.
Well known international brands include; IGORA® (color), BLONDME® (blonde color, hair care and styling), BC BONACURE® (hair care), OSiS+® (styling) and ESSENSITY® (ammonia-free color).
For additional information, please visit our website at Schwarzkopf-ProfessionalUSA.com. For up to the minute news on all things Schwarzkopf Professional, follow @SchwarzkopfUSA on Instagram and Twitter, and also connect with us on Facebook at: Facebook.com/SchwarzkopfProfessionalUSA.
About Henkel
Founded in 1876, Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known North American brands such as; DIAL® soaps, PUREX® laundry detergents, RIGHT GUARD® antiperspirants, got2b® hair gels, and LOCTITE® adhesives. Visit http://www.henkel-northamerica.com for more information.
Jordan Landes-Brenman, Beach House PR, http://www.BeachHousePR.com, +1 (310) 693-2991 Ext: 1033, [email protected]
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