Science Inc. Acquires PlayHaven
Santa Monica, CA (PRWEB) September 24, 2014 -- Science Inc., the disruptive media, marketing and brand building company, announced today it has acquired PlayHaven (http://www.playhavenads.com), a leading mobile ad network for app developers to enhance user acquisition and monetization performance from advertising. Science acquired PlayHaven from Upsight, the leading enterprise analytics and marketing platform for mobile apps.
PlayHaven is one of the top mobile game ad networks, with a span of more than 18,000 games, 245 million monthly active users, and more than 5.7 billion monthly sessions. Lauded among brands and advertisers as a transparent ad network with premier game publishers, PlayHaven counts Gaia Online, Phoenix Age (now Kabam) and Glu Games Inc. (creators of the Kim Kardashian: Hollywood game) among its clients.
Science will immediately merge Chirp Ads, its mobile marketing unit, into PlayHaven. The combined company, which will take the PlayHaven name, will help mobile-focused businesses and developers acquire and monetize users with ads.
“Science was looking for the highest quality mobile advertising firm and we found it in PlayHaven,” said Jason Rapp, Managing Director at Science Inc. “PlayHaven’s reputation among advertisers and publishers for its transparency and performance is impeccable, and its growth and profitability are remarkable. We are thrilled to welcome the team to our company.”
Since its inception, Science Inc. has built digital marketing services targeting millennials and has used those services to help build disruptive companies. PlayHaven augments the Science digital marketing portfolio and instantly transforms it into a mobile advertising leader.
Additional Science digital marketing investments include Science Growth Labs, HelloSociety, Refame, and Famebit, as well as other marketing tools that cover display, SEM, Facebook, and native advertising.
“PlayHaven has been a key partner in monetizing several Glu games, including Kim Kardashian: Hollywood, which is currently a top grossing title on the App Store and Google Play,” said Chris Akhavan, President of Publishing at Glu. “We are excited to continue working with their team in San Francisco under the leadership of Science Inc.”
Having co-founded, invested in and acquired 40 companies in less than three years, Science has backed breakout companies like men’s grooming brand Dollar Shave Club, pet services marketplace DogVacay, and Pinterest marketing firm HelloSociety, among many others. The acquisition of PlayHaven is a further extension of Science’s reach in mobile app user acquisition and engagement, and solidifies their leadership position in reaching millennials with brands and tools that impact their everyday lives.
“The PlayHaven Ad Network has a reputation for its high-quality user base and exceptional customer service. Science has a proven track record of building world-class digital marketing firms and is the right team to carry that flag and continue growing the business,” said Andy Yang, CEO of Upsight. “With complete focus on our SaaS business, Upsight will aggressively invest and expand into new verticals and quickly launch new analytics and marketing products that help our customers bridge the gap between insight and action.”
Science’s platform combines proprietary technology, process and audience in order to engage customers. The platform is then leveraged to build companies that Science starts, invests in, and buys.
About Science Inc.
Science Inc. is the disruptive media, marketing and brand building company that creates, invests, acquires and scales successful digital businesses. Science brings together the best ideas, talent, resources and financing through a centralized platform. The platform is leveraged to develop new businesses, provide emerging startups with operational strategy and capital and transform later-stage Internet ventures with new talent and innovation. The company has co-founded and invested in more than 40 companies, including DollarShaveClub, DogVacay, HelloSociety, Delicious, Refame, PrizeCandle and Hiq among others. For more information, visit http://www.Science-Inc.com or follow us @ScienceInc.
About PlayHaven
PlayHaven is a leading performance-based mobile ad network offering mobile app developers solutions to improve the performance of their user acquisition and monetization campaigns with advertising. PlayHaven consistently delivers quality players from the best games-focused ad network. PlayHaven spans 18,000+ games, 254 million monthly active users, and 5.7 billion monthly sessions. For more information, visit http://www.playhavenads.com.
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Leesa D'Alto, Moxie Communications Group, 516-317-3693, [email protected]
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