Second Consecutive Year Memorial Earns Women’s Choice Award as Region’s Best Hospital
Lufkin, TX (PRWEB) October 31, 2013 -- Memorial Medical Center-Lufkin has been chosen for a second consecutive year as the “Best Hospital in the Region,” and awarded the Women’s Choice Award® from WomenCertified. This award is based on patient experience and female patient recommendation ratings, with Memorial having the highest score as compared with other hospitals in the Angelina and Nacogdoches counties area. To receive the award, Memorial had to meet a robust criterion that considers female patient satisfaction and what women want from a hospital, including quality physician communications, responsiveness of nurses and support staff, cleanliness, and trusted referrals from other women.
The Women’s Choice Award is awarded to healthcare organizations based on the collective recommendations of women and serves to empower women to make smart healthcare choices.
“As a two-year recipient of this prestigious award, we are honored that the majority of the female population prefers Memorial for their health care needs,” Memorial President and CEO Gary Looper said. “It is our goal to exceed the expectations of all of our patients, and we know women tend to be the decision makers when it comes to the care of their families. This award signifies our community’s recognition of our commitment to quality.”
Women make 90 percent of health care decisions for themselves and their families, according to a study published by the American Academy of Family Physicians. And more than 91 percent of women feel like marketers and businesses don’t understand them.
“Right now, the national conversation about health care is focused on politics, which ignores what matters most to the patient – their experience with health care providers,” says Delia Passi, CEO and founder of WomenCertified, and former publisher of Working Women and Working Mother magazines. “A woman expects more from a hospital experience and takes her role as the primary healthcare decision maker seriously,” Passi adds. “More than ever she is self-managing her care by choosing her hospital prior to choosing her doctors. This allows her more control over her hospital-stay outcome based on the quality of care she can expect from a Women’s Choice Award hospital.”
Hospitals qualify for this award based on an objective proprietary scoring process. The scoring incorporates a national, standardized survey of patients' perspectives of hospital care reported by the U.S. Department of Health and Human Services (Hospital Consumer Assessment of Healthcare Providers and Systems) and an analysis that weighs criteria identified as the most important to women for patient satisfaction. Additionally, the scoring incorporates WomenCertified’s in-depth research on customer satisfaction among women, including a joint study on customer satisfaction by gender conducted with the Wharton School of the University of Pennsylvania
About Memorial Medical Center-Lufkin
As the largest health care system in the deep East Texas area, Memorial Medical Center-Lufkin is a private, not-for-profit hospital that provides more than a quarter of a million patient services each year. Since its inception in 1949, Memorial Medical Center has paved the way for quality, innovative health care in East Texas. In fact, Memorial consistently ranks among the nation’s best for exceptional health care and patient satisfaction.
About the Women’s Choice Awards®
WomenCertified® is a marketing research firm, home to the Women’s Choice Award, the only award that identifies brands that women recommend and serves as a competitive differentiator for businesses. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. me. To learn more, visit http://www.womenschoiceaward.com.
Cara Downs, SSA Public Relations, +1 818-907-0500, [email protected]
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