ShopAdvisor, Aisle411, Unacast and GeoMarketing to Discuss the State of Mobile Proximity Marketing and Opportunities for Optimizing the Shopper’s Path to Purchase
Concord, MA (PRWEB) August 05, 2016 -- Who: Hear from ShopAdvisor CTO Jeremy Daly, Aislle411co-founder Matthew Kulig, Unacast product manager, Romet Kallas and GeoMarketing editor, David Kaplan
What: The mobile proximity market is developing quickly. Retailers and brands are faced with a myriad of standards, technologies and vendors to choose from in implementing their proximity solutions. Understanding the market ecosystem and its participants is an essential foundation to ensuring a successful implementation. The ultimate goal of all programs is to provide consumers with an experience that engages with them intelligently with the right content and offers; brings them to the right store location; and eventually guides them to the precise aisle where the product they want is located.
The webinar will cover:
The ecosystem and categories of providers in the market
Latest statistics on the growth of mobile proximity market
Interesting examples of successful implementations
Understanding how to bring together shopper, product, location and context intelligence to create a compelling experience that will optimize the shopper’s path to purchase
Intelligently guiding the shopper, once they are in the store, to the precise location where the product they want is located
Q&A moderated by GeoMarketing’s David Kaplan
When: Tuesday, August 23, 2016 at 1.30 PM EDT
Where: GoTo Webinar - register at https://attendee.gotowebinar.com/register/2163032218307095812
Contact: Angela Milinazzo
Telephone: 781-640-6863
E-mail: angela(at)shopadvisor(dot)com
Website: http://www.shopadvisor.com
Bill McLaughlin, ShopAdvisor.com, http://www.shopadvisor.com, +1 617- 515-8004, [email protected]
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