Redwood City, Calif. (PRWEB) April 28, 2015 -- Moms, Dads and Grads who will be the beneficiaries of gifts from friends and loved ones this spring will be well served when their gift givers shop using m-commerce. According to results from Shopular.com’s annual 2015 Spring Consumer Shopping Study, more than 90% of respondents said they would shop, and actually buy, more for friends and family during the peak spring holiday shopping season if they could recoup mobile-generated and other retail sales offers. Additionally, 60% of those surveyed consider the Mother’s Day, Father’s Day, and Graduation holiday “trio” to be one of the biggest consumer buying seasons of the entire year. The same percentage of shoppers typically budget accordingly to ensure they can cover gift purchasing during this increasingly important gift-giving period.
“The Moms, Dads and Grads shopping season is becoming a larger part of our retail culture each year,” said Navneet Loiwal, CEO of Shopular.com. “And, in turn, consumers are becoming much more savvy about how to manage personal finances around these and other peak buying holidays than they were in past years. The plethora of mobile and digital aids such as the Shopular app, which allows them to save on items they would already be buying, is changing the way the typical U.S. consumer approaches peak gift-giving seasons.”
According to the study, nearly 85% of the 400 consumers queried plan to rely on mobile devices to find preferred bargains and savings on gift items they buy over the May-June months. In addition to providing consumers with more retail deal options, the era of m-commerce is making shopping more strategic in general when it comes to not paying full price at the checkout counter. Nearly 90% indicated that they are tired of being duped at the cash register and paying more than necessary when savings offers are readily available via online and mobile sources.
Additional findings of the annual Spring Consumer Shopping Study revealed the top gift picks for Moms, Dads and Grads this year:
For Moms: Clothes were the top gift pick (at 25%), followed by Jewelry (23%), Housewares and Home Accessories (17%), Flowers (16%), Perfume (15%), and Books/Music and Furniture (4%).
For Dads: Clothes were the top gift pick (at 31%), followed by Electronics (24%), Tools (22%), Sporting Equipment (10%), Books/Music (5%), and Home Accessories (5%). Sadly, the proverbial “Tie” has lost serious ground – being favored by less than 3% of consumers as a popular gift item for Dad.
For Grads: Millenials' preference for all things digital spoke loud and clear. Personal electronics were the top gift picks for new graduates in 2015 according to nearly one-third of respondents (32%), followed by Clothes (20%), Jewelry (16%), Books (11%) and Flowers (10%). Grad gift givers also are not as job-field oriented as past traditions have dictated – this year, only 11% plan to opt for brief cases, pens, and leather appointment books when they shop.
And, always illuminating are the most oddball gift selections: Among the craziest and least desired gifts received by new diploma holders after the Pomp and Circumstance march? Socks and underwear.
For more information and fun ideas for the Moms, Dads and Grads shopping season or to request additional results from Shopular’s 2015 Spring Consumer Shopping Study, please visit http://www.Shopular.com.
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Jamie Douglas, Brand Echo Communications, http://www.shopular.com, +1 3103632772, [email protected]
SOURCE Brand Echo Communications
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