ShrinkTheWeb Commissions Industry White Papers
Atlanta, GA (PRWEB) April 29, 2014 -- What does a company do when it represents an industry that does not exist? Like ShrinkTheWeb, it must pioneer the industry. Since the inception of content distribution services, it has become common place for designers and developers to rely on 3rd party content providers for relevant information. In the case of graphic content, the content can range from stock photos to videos from multiple sources. What separates a service like ShrinkTheWeb from a content distribution service, is that the automated web page screenshots they provide are not static or manually created objects, they are dynamically scaled representations of an existing website at the time of capture.
Because of the uniqueness of their service offering, ShrinkTheWeb was not only tasked with creating a reliable automated web page screenshot service, they were tasked with introducing the industry to the world. One such introduction method was by researching and publishing several Industry white papers on the subject. The information provided in the industry whitepapers explain the correlation between the science of why a relevant photo used in conjunction with text links help users to better navigate a web site or application interface. The papers point out that the use of website screenshots are virtually limitless. They can be used not only as reference, but in graphic design, historical documentation, and for online security applications.
“Website screenshots are not a new idea. The ability to create screenshots and using them in design has been around for many years. What is still fairly new is the automation process. When developers began integrating services like ShrinkTheWeb into their designs, other developers began to follow suite. We felt that as the popularity of the service grew, we needed to provide the general public with an explanation as to why automated website screenshots are so valuable,” says Duane Roumel of Customer Relations.
White Papers such as the ones commissioned by ShrinkTheWeb are a great way to learn the reasons behind a company's decision to develop or market a product and its features. They can also be a source of inspiration to innovators looking to make develop the next “big thing.” Each of the drafted white papers take a different approach of explaining the market of automated web page screenshots, but they all point to the supported conclusion that the use of website screenshots, as a visual aid along with a text link, is a more ideal than a text link by itself. This simple but true observation plays a major part in the success of the ShrinkTheWeb service.
As the industry continues to develop, one begins to see website thumbnails among more sites and application designs. In some of these products and services, the thumbnails are a core feature. A perfect example of such a use can be demonstrated with a look into the new parental control service offered by Symantec. Symantec watchdog has incorporated the use of website screenshots in their distributed application that allows its users to see exactly what their child has seen in the online world without having to leave the application.
Another example are directory sites which have grown significantly in number in the past few years. This growth is due in part to the introduction of directory themes and templates that make developing a directory site a breeze. It has become common practice to include a web page preview along with a directory listing. These are only a fraction of the types of real world applications that come from the ability to acquire previews of websites automatically.
There is no doubt that ShrinkTheWeb and companies like it still face an uphill battle. Getting automated website screenshots to be recognized by the mainstream as its own industry is no small feat. Success requires perseverance and the ability to adapt to the constantly changing needs of this expanding market. By investing the time and resources into creating documentation that explains the core benefits of using web page previews in design, ShrinkTheWeb shows us once again that it believes in its mission to bring automated web page screenshots to the mainstream.
About ShrinkTheWeb™
ShrinkTheWeb offers a service to fully automate the capture and delivery of web page screenshots. The company was founded in 2009 and has been a driving force in the emerging automated website screenshot marketplace. ShrinkTheWeb has always held fast to the idea that website screenshots will eventually become a staple of the Internet. They will become a commonplace replacement or enhancement to simply showing a link. They are the natural evolution to linking and referencing on the web.
For more information, please visit http://learn.shrinktheweb.com.
Brandon Elliott, Neosys Consulting, LLC., http://www.shrinktheweb.com, +1 (888) 763-6797, [email protected]
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