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Sir Richard Branson and Mayor Chris Coleman of St. Paul, Minnesota Will Attend Screening and Discussion of “Breaking the Taboo” and Why the War on Drugs Has Failed
  • USA - English


News provided by

Nicolla Hewitt Communications

Jul 24, 2013, 09:00 ET

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New York, NY (PRWEB) July 24, 2013 -- Sundog Pictures announced today it will be holding a special screening of its groundbreaking documentary “Breaking the Taboo,” in St. Paul, Minnesota on July 28th, 2013. “Breaking the Taboo” is a documentary about how the global war on drugs has failed. The special screening will be attended by Virgin Founder Sir Richard Branson and St. Paul, Minnesota Mayor Chris Coleman, who will both participate in a panel discussion on the need for drug reform. The showing of this documentary is part of an ongoing global rollout spearheaded by Richard Branson, who is a member of the Global Commission on Drug Policy.It has already been shown in the United States, England, and Malaysia.

In making the announcement, Sundog Pictures founder Sam Branson said, “It’s exciting to hold this screening in the Twin Cities as the purpose of this film is for us to continue reaching as many people as we can. There is an ongoing need for greater awareness as to why current drug laws around the world need to be changed. Coming the week we also launch ‘Breaking the Taboo’ Hulu in the United States, means we are reaching more and more people, and that the public will see it’s time to break the taboo in the way we look at existing drug policies.”

Narrated by Oscar-winning actor Morgan Freeman, “Breaking the Taboo,” takes a critical look at how after 50 years of prohibition, illicit drugs are now the third most valuable industry in the world after food and oil. Speaking during the documentary, former U.S. President Bill Clinton admits, “Obviously if the expected results were that we would eliminate serious drug use in America and eliminate the narco-trafficking networks, it hasn’t worked.”

In announcing he is attending the event Sir Richard Branson said, “As a commissioner of the Global Commission on Drug Policy, changing the way existing drugs law are around the world is our primary objective. The war on drugs has failed. It’s time for a new way to look at this issue. This documentary presents those facts powerfully, accurately and clearly. It’s a must see for everyone.”

“Breaking the Taboo” was filmed in 8 countries; conducted interviews with over 176 people; and has the support of 4 former Presidents & The Global Commission on Drug Policy. The documentary feature follows The Global Commission on Drug Policy on a mission to break the political taboo over the United States-led War on Drugs and expose what it calls the biggest failure of global policy in the last 40 years.

“Breaking the Taboo” sets out facts and figures on a war that is failing on all fronts. The film calls for its audience to demand an honest debate amongst politicians and to break the taboo on a subject that for many decades has been viewed by the majority of world leaders as “political suicide.”

“Breaking the Taboo” has also garnered the support of Virgin founder Sir Richard Branson and Oscar-winning actor Morgan Freeman, who have recorded viral announcements encouraging the public to “Break the Taboo” on the war on drugs. Virals can be viewed and the campaign followed on: #BreakTheTaboo. Follow @TabooBreakers #BreakTheTaboo #WaronDrugs.

“Breaking the Taboo” is produced by Sam Branson’s indie Sundog Pictures and Brazilian co-production partner Spray Filmes and was directed by Cosmo Fielding Mellen and Fernando Grostein Andrade.

Future screenings of “Breaking the Taboo” are planned in over 20 venues in the United States, England, Thailand and Australia. Other panelists with Sir Richard Branson and Mayor Chris Coleman at Sunday’s screening, include Sarah Gordon of the Minnesota Department of Health HIV Counseling, and Naya Aribiter, Vice President of the Amity Foundation. Amity has been providing services since 1969, and currently does so in Arizona California, and New Mexico.

Press wishing to cover the event should email Nicolla Hewitt at NH(at)NicollaHewitt(dot)com.

Nicolla Hewitt, Nicolla Hewitt Communications, http://www.nicollahewitt.com, 917-770-3166, [email protected]

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