Sizzix to Debut SophistiCut Die Cutting Machine and Accompanying Shabby Chic Product Line for Arts and Crafts Market
LAS VEGAS (PRWEB) July 22, 2013 -- Die cutting is about to get more stylish with the addition of the new Sizzix® SophistiCut™ die cutting machine for the arts and crafts market. Recently selected for the Craft and Hobby Association’s (CHA) New Product Preview Editors Event in New York, the SophistiCut and its compatible Shabby Chic product collection will be showcased at the Create-n-Connect Conference & Trade Show beginning Tuesday, July 23, in Las Vegas, Nev.
Sporting a stylish purse design, the SophistiCut redefines die cutting with durable rollers and a 3" wide opening to accommodate small, medium and border-sized Sizzix Originals™ dies. Among the other conveniences are a one-press door handle, easy-to-turn side handle, fold-out working platform and a pair of Standard Cutting Pads to create charming shapes for appliqué, home décor, fashion, cardmaking and more.
With the ability to cut craft metal, cardstock, fabric, felt, mat board and paper, while retailing at only $59.99, the SophistiCut boasts versatility in its cutting abilities and price.
“The SophistiCut offers consumers another creative option to make fashionable appliqués that transform ordinary items into hot clothing trends,” said Susan Spiegel, Ellison’s Vice President, Marketing Communications. “The SophistiCut’s portability enables today’s busy crafter to create exciting projects on the go with ease!”
Accompanying the SophistiCut is the new Shabby Chic collection, highlighted by bird cage, chandelier, floral and peacock designs. Thirteen ornate, steel-rule dies cut striking designs for use in appliqué, home décor, fashion, jewelry, and papercrafting projects.
Crafters can fashion a wide assortment of DIY projects using Shabby Chic designs. An additional re-launch of the most popular 24 existing Medium Originals expands the SophistiCut’s artistic possibilities.
The SophistiCut and Shabby Chic collection will be available in local craft boutiques and online at Sizzix.com in September.
About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 36 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit http://www.Sizzix.com/home.
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Natalie Paige, Ellison Educational Equipment, http://www.sizzix.com, 800-253-2238 125, [email protected]
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