Smart Global Reach: Aldeia Global Marketing Announces a New Service to Help Businesses Reach and Convert More International Customers
Houston, TX (PRWEB) July 31, 2013 -- After eight years in business, Aldeia Global Marketing has decided to refocus the company with a new service concept: Smart Global Reach. This new service focuses on globalized English language content marketing and digital marketing services for companies throughout Europe and the Americas. Company founder, Alexa Ronngren explains, "Instead of talking over a foreign prospects with our national and industry jargon, our clients are able to communicate and convert their prospects into clients of their own."
A clear and well written online presence, can move prospects through the sales funnel and help keep current clients happy. Smart Global Reach works with companies throughout the world to translate, create, and improve the performance of their English language digital content. Most international sectors use English as the main language of business. Reuters recently declared English the official language of global business. In a Ipsos Global Public Affairs surveyed 16,344 employed adults in 26 countries on behalf of Reuters. The results showed that 67 percent, or just over two-thirds, of workers who deal with foreigners often did so in English. The second most used language, Spanish was only used five percent of the time.
Although that is good news for American and other native English speaking companies, there is a difference between being able to communicate and being able to reach people in a compelling way, And what works for a national audience doesn't always work for an English speaking foreign audience. Americans and other native English speakers often confuse those who speak English as a second language. Take sports metaphors, for example. It is not uncommon for an American to use phrases like "hit a home run" or "run interference". People can "drive" business rather than cars. Another common cause of confusion is measurements and distances. A South American is not likely to understand how far is 1000 miles or how much liquid is in a gallon of milk. But even more than that, a South American is not likely to understand that we sell our milk in such large packages.
Smart Global Reach combines first-hand cultural understanding with marketing expertise to ensure the English version of our client’s website, blog, social media presence and other marketing content can convert as well as their native content. Everything the company translates, creates, and curates is search engine optimized to build client’s authority in the eyes of Google. Smart Global Reach makes it easier to succeed in global English speaking markets.
About Aldeia Global Marketing
Aldeia Global Marketing was founded in 2007 by Brazilian American digital marketing expert Alexa Ronngren. Since then, the company has worked with small businesses all over the world to improve their marketing results. The company's founder, Alexa, has lived in nearly a dozen countries on five continents and is fluent in English, Portuguese and Spanish. This gives her a unique perspective into what it is like to live in other parts of the world. The company's network of contacts spans over many more countries and cultures.
Alexa Ronngren, Aldeia Global Marketing, http://www.amatyzt.com, 936-755-1466, [email protected]
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