SmartShield Named Official Sunscreen Sponsor to State Fair of Texas
Dallas, TX (PRWEB) September 22, 2013 -- SmartShield Sunscreen has been selected as the exclusive sunscreen provider and “Official Sunscreen of the 2013 State Fair of Texas®.” The State Fair of Texas is the largest in the country and will run September 27th through October 20th at Fair Park in Dallas. SmartShield Sunscreen will be made available, free to the public, at dedicated sunscreen dispensers throughout Fair Park.
“The sunscreen dispensers at the State Fair are an ideal fit for our ongoing initiative to educate the public about the importance of wearing sunscreen, every day,” said Stacey Yates, Head of Marketing for SmartShield Sunscreen. “We are honored supply sunscreen to the millions of fairgoers during these still sunny, Texas days.”
Since 1886, the State Fair of Texas has been a major source of entertainment for millions, as well as a powerful factor in the growth of Dallas. “The State Fair of Texas is a tradition, they have hosted the Texas-OU game since 1929 and continue to provide exciting exhibits, entertainment and a variety of mouth-watering foods for all to enjoy,” said Les Leonard, University of Texas Alumni and Owner of SmartShield Sunscreen. “SmartShield is proud to support this Texas tradition and give back to the community.”
“The State Fair of Texas is excited to have SmartShield as our Official Sunscreen Sponsor,” said Mitchell Glieber, Executive Vice President, State Fair of Texas. “SmartShield shares our goal of providing a great experience for our visitors. We’re proud to have a partner like SmartShield.”
The State Fair of Texas has selected The One & Only as the theme for the 2013 season. Big Tex is the inspiration behind this year's theme. For sixty years, the one and only stood watch over the fairgrounds during the annual State Fair of Texas. All eyes will be on Big Tex Circle when the Fair's 52-ft host returns to his place of honor on opening day, September 27th.
About SmartShield Sunscreen
Texas Sunscreen LLC, owns SmartShield, which is based in Dallas, Texas, and manufactures a line of eco-friendly, oil-free skincare products formulated for maximum sun protection. SmartShield products are used by various government agencies including the US armed forces and NASA.
It started with a freckle…
In 1992, our family found out that a freckle wasn't a freckle. It was a precancerous spot. We were like most people. We knew we should wear sunscreen, but we didn't always do it. Sunscreen was always too messy, too greasy and too smelly. So, we set out to develop a sunscreen that people would want to use. A tough sunscreen that absorbed quickly into the skin, provided all-day protection, and didn't interfere with our everyday activities. We wanted a smarter sunscreen: Non-oily, light on the skin and eco-friendly. We found the perfect formula in 1995. Since then, our line of products has grown into a complete family of skin care offerings. For more information on SmartShield visit their web site at http://www.SmartShield.com.
About State Fair of Texas
State Fair of Texas is the organization responsible for producing the well-known event of the same name. A 24-day showcase of entertainment, exhibits and competition, it is presented in Dallas each fall in historic Fair Park, a 277-acre complex recognized for its beautiful landscaping and unique collection of art deco architecture. For more information about the State Fair of Texas, visit http://www.bigtex.com.
Stacey Yates, Strategy By Stacey, http://www.StrategyByStacey.com, 214-634-3956, [email protected]
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